GTM Strategy
We build the future of go-to-market — minus the hype.
The thesis — why now, why us
The consent + intent white space
The cross-context tracking model collapsed: Google retired most of Privacy Sandbox (Oct 2025), third-party cookies persist only in a degraded consent-gated state, and no privacy-safe replacement for identity, attribution, or enrichment has emerged at scale. The giants are structurally disqualified from serving the resulting trust layer for mid-market — ad-business conflicts, antitrust, and tools priced for the Fortune 100. That gap is ours: a consent-native data + intent layer plus human-in-the-loop GTM automation, productized for the firms OneTrust's $10k+ minimums and SQL-heavy clean rooms shut out.
- Delete Act DROP live for consumers Jan 1 2026; broker processing from Aug 1 2026.
- ~20 US state privacy laws; Global Privacy Control legally binding in 10–11 states.
- Zero-/first-party declared intent is the durable data asset as the training-data wall bites.
- Autonomous AI SDRs reverted to human-in-the-loop by 2026 — judgment doesn't automate; the data layer is the constraint.
Target ICP — at scale, for outbound
Mid-market and growth-stage brands that touch consumer data, want measured results over theater, and are priced out of enterprise tooling. San Antonio rooted, sold globally — the brand and ICP are not geo-limited.
Geography HQ San Antonio, TX (local trust anchor); ICP is national → global mid-market, not geo-limitedCompany Size 10–200 employeesRevenue $1M–$50M annualExcludes Fortune-100 enterprises (served by OneTrust/clean rooms) · pre-revenue hobby projects
Compliance-exposed consumer brands
WhoDTC / ecommerce, health & wellness, real estate, financial services (any brand with CA/EU customers — privacy law follows the customer, not the HQ)
PainCCPA / Delete Act / GPC / ~20-state-patchwork / GDPR exposure with no affordable consent infrastructure
TriggerA privacy notice, a data-rights request, or a CA enforcement headline
MessageConsent infrastructure priced for you — SIE turns a compliance forcing-function into first-party intent you own
WedgeSIE (app.siedata.dev)
Target titlesFounder/CEO · Head of Marketing · Head of Growth · Ops/Compliance lead
Growth-stage brands with broken attribution
WhoBrands spending on paid with post-cookie measurement gaps
PainSpend they cannot tie to revenue; walled gardens grading their own homework
TriggerA quarter of flat ROAS, a cookie-deprecation scramble, an agency that over-promised
MessageTie every dollar to a result — the measurable stack, minus the hype
WedgePerformance pillar + the content machine
Target titlesHead of Marketing · Head of Growth · Founder
Neutral-builder partners
WhoAgencies, platforms, and SoCal operators wanting range without an in-house build
PainNeed a builder with creative + data + dev range and no ad-business conflict
TriggerA client ask outside their lane; a platform integration need
MessageA neutral builder with range — we run it in public, on ourselves, first
WedgeThe Lab (temerarii.xyz) + the 8 pillars
Target titlesAgency owner · Partnerships lead · Platform BD
Outbound offer: A first-outcome conversation — one number to move, the path and the cost, no deck
Channels: LinkedIn (founder-led) · Email (declared-intent capture → sequence) · SoCal local events / workshops · Warm intros via Strategic Relations · Reddit / niche communities
Cadence: Outbound sequences keyed to the ICP segments; every touch points to a receipt (the Lab, a case study, a run on ourselves)
Proof-first: Lead with the machine run on Temerarii itself — receipts over rhetoric
Campaigns — every quarter, live from the calendar
Q2 · restApr–Jun · W23–26- W23–26Studio Launch — Temerarii is open
Brand Marketing · studio lane · 4 wk
1 campaigns
- W27–29temerarii.xyz Hub Launch
IT & Development · studio lane · 3 wk - W30–33Case-Study Drops
Performance Marketing · studio lane · 4 wk - W34–39Always-On — Minus the Hype Insights engine
Social Marketing · always-on lane · 6 wk - W38–39Performance Marketing — stop guessing, start printing
Performance Marketing · 2 wk
4 campaigns
- W40–52Always-On — Minus the Hype Insights engine
Social Marketing · always-on lane · 13 wk - W40–41Brand Marketing — who you are, expressed
Brand Marketing · 2 wk - W42–43Multimedia — proof you're real
Multimedia · 2 wk - W44–45Social — presence, trust, demand in public
Social Marketing · 2 wk - W46–47Strategic Relations — access into leverage
Strategic Relations · 2 wk - W48–49I.T. & Development — the operating layer
IT & Development · 2 wk - W50–51Staff Training — teams that actually execute
Staff Training · 2 wk - W52Emerging Tech — what's next, before everyone else
Emerging Tech · 1 wk
8 campaigns
Initiatives — products · events · partnerships · tech
Products
- SIE — Sovereign Intent Engine · app.siedata.dev
Consent/data-rights wedge — compliance-as-a-service + declared-intent capture · owned product, cross-promoted - The content machine · office.temerarii.xyz
Human-in-the-loop GTM automation — this calendar + harness, run on ourselves · live - The Lab · temerarii.xyz
Public proof-of-capability — live experiments across the 8 pillars · live (intro + scroll + node-nav)
Events
- SoCal operator workshops · Q3–Q4 2026
Staff-training pillar in market — learn-by-doing labs - Lab walkthrough sessions · Q3 2026
Hub-launch tie-in (W27–29) — run an experiment live
Partnerships
- Compliance / data-rights partners · strategic_relations
Distribution for SIE; borrowed credibility - Agency + platform neutral-builder deals · strategic_relations
Shared distribution, white-label range
Tech
- Emerging-tech evaluation · emerging_tech
Test what's new in public; keep only what earns its place (W52 pillar) - Generative media + 3D pipeline · multimedia
fal / kie / Replicate / Remotion / R3F — the production engine behind multimedia
Aligned across every surface