| Independence Day | 2026-07-04 | W22 · 2026-06-06 (−4wk) | B2C | retail · grilling/food · fireworks · travel · auto | summer kickoff; food/party goods bought 1–3 wk out |
| National Hot Dog Day / Hot Dog Month | 2026-07-15 | W25 · 2026-06-24 (−3wk) | B2C | QSR · food/bev · grocery · sports venues | low-competition hook; the month-long version is easier to build around — VERIFY the date (aggregators wrong) |
| National Ice Cream Day | 2026-07-19 | W27 · 2026-07-05 (−2wk) | B2C | ice cream · QSR · food/bev | same-day promo; free-scoop offers |
| Christmas in July | 2026-07-15 | W25 · 2026-06-24 (−3wk) | both | retail · e-commerce · decor · gifting | mid-year sale event |
| Amazon Prime Day (counter-sale) | 2026-07-15 | W23 · 2026-06-10 (−5wk) | both | e-commerce · electronics · home · beauty | halo event — non-Amazon clients run parallel sales; verify 2026/27 dates |
| Back-to-College | 2026-08-10 | W26 · 2026-06-29 (−6wk) | B2C | electronics · dorm/home · apparel · furniture | NRF's #1 consumer event — $88.8B (2025); pitch in June |
| Back-to-School (peak) | 2026-08-15 | W26 · 2026-07-04 (−6wk) | both | apparel · electronics · office/supplies · retail | $39.4B; 67% start by early July → pitch late May/early Jun |
| International Beer Day | 2026-08-07 | W29 · 2026-07-24 (−2wk) | B2C | bars · breweries · spirits | same-day |
| National Dog Day | 2026-08-26 | W32 · 2026-08-12 (−2wk) | B2C | pets · retail · e-commerce | high social engagement |
| Labor Day | 2026-09-07 | W32 · 2026-08-10 (−4wk) | B2C | retail (major sale) · auto · mattress/furniture · travel | end-of-summer sale event |
| Hispanic Heritage Month | 2026-09-15 | W32 · 2026-08-11 (−5wk) | both | retail · food · media · CSR | HUGE in the SA–ATX corridor + all Texas — a home-market differentiator |
| Q3 fiscal quarter-end | 2026-09-30 | W35 · 2026-09-02 (−4wk) | B2B | SaaS · B2B services · finance | end-of-quarter deal pushes |
| Oktoberfest | 2026-09-19 | W33 · 2026-08-22 (−4wk) | B2C | breweries · bars · German food · spirits | US craft-beer Märzen seasonal releases |
| State Fair of Texas (Dallas) | 2026-09-25 | W33 · 2026-08-21 (−5wk) | B2C | food · family · retail · events | DFW home-market tentpole event |
| National Coffee Day | 2026-09-29 | W37 · 2026-09-15 (−2wk) | B2C | coffee shops · QSR · grocery | free-coffee offers |
| Halloween | 2026-10-31 | W37 · 2026-09-19 (−6wk) | B2C | costumes · candy · decor · party · pets · bars | $13.1B (2025); 49% start Sep or earlier → launch early Sep |
| ACL — Austin City Limits | 2026-10-02 | W33 · 2026-08-21 (−6wk) | B2C | music · food/bev · hospitality · apparel | Austin's flagship festival — SA–ATX corridor brand moment |
| Customer Service Week | 2026-10-05 | W37 · 2026-09-14 (−3wk) | B2B | B2B services · HR · gifting | client + team appreciation |
| Boss's Day | 2026-10-16 | W40 · 2026-10-09 (−1wk) | B2B | gifting · floral · dining · cards | same-week |
| Breast Cancer Awareness Month | 2026-10-15 | W38 · 2026-09-24 (−3wk) | both | healthcare · retail · beauty · CSR | month-long cause marketing |
| Cybersecurity Awareness Month | 2026-10-15 | W38 · 2026-09-24 (−3wk) | B2B | tech/SaaS · B2B · finance | month-long B2B education hook |
| Día de los Muertos | 2026-11-01 | W40 · 2026-10-04 (−4wk) | B2C | food · floral · retail · cultural · beverage | SA Muertos Fest ~135k — top home-market local priority |
| Diwali | 2026-11-08 | W42 · 2026-10-18 (−3wk) | B2C | gold/jewelry · food · gifting · apparel | global; Dhanteras gold-buying day — verify yearly |
| Singles' Day (11.11) | 2026-11-11 | W41 · 2026-10-14 (−4wk) | B2C | e-commerce · electronics · retail | the world's biggest online sale (global) |
| Veterans Day | 2026-11-11 | W44 · 2026-11-04 (−1wk) | B2C | retail (military discounts) · restaurants · auto | same-week |
| Thanksgiving | 2026-11-26 | W40 · 2026-10-08 (−7wk) | both | grocery/food · travel · retail kickoff · client gifting | the on-ramp to BFCM; client-appreciation for B2B |
| Black Friday | 2026-11-27 | W35 · 2026-09-04 (−12wk) | both | all retail · electronics · apparel · e-commerce · SaaS | winter holidays $1.01–1.02T; shopping starts October → pitch Aug–Sep |
| Small Business Saturday | 2026-11-28 | W42 · 2026-10-24 (−5wk) | B2B/SMB | local/small retail · restaurants · services | the SMB-owner moment — squarely the ICP |
| Cyber Monday | 2026-11-30 | W36 · 2026-09-07 (−12wk) | both | e-commerce · electronics · SaaS/software | online focus; B2B SaaS deals — plan with BFCM |
| Movember / Men's Health Month | 2026-11-15 | W43 · 2026-10-25 (−3wk) | both | healthcare · grooming · CSR | month-long |
| Giving Tuesday | 2026-12-01 | W44 · 2026-11-03 (−4wk) | both | nonprofits · CSR · B2B · retail | cause/donation + brand CSR |
| Christmas / Holiday season | 2026-12-25 | W39 · 2026-10-02 (−12wk) | both | all retail · toys · electronics · food · apparel · jewelry · travel | winter $1.01T; launch Sep–Oct, pitch Jul–Aug for full programs |
| Hanukkah | 2026-12-04 | W45 · 2026-11-13 (−3wk) | B2C | gifting · toys · food · candles · decor | gifts over 8 nights; VERY late in 2027 (Dec 24) — verify |
| New Year's Eve | 2026-12-31 | W49 · 2026-12-10 (−3wk) | B2C | hospitality · bars/restaurants · fashion · spirits · travel | events + going-out spend |
| Q4 / fiscal year-end | 2026-12-31 | W46 · 2026-11-19 (−6wk) | B2B | SaaS · B2B · finance | year-end deal pushes + use-it-or-lose-it budget flush |
| New Year — 'New Year, New You' | 2027-01-01 | W48 · 2026-12-04 (−4wk) | both | fitness/wellness · health · finance · B2B planning | resolution spike + B2B new-budget vendor evaluation |
| New-Year, New-Budget (B2B) | 2027-01-12 | W50 · 2026-12-15 (−4wk) | B2B | SaaS · B2B services · office · finance | fresh annual budgets release; buyers evaluate vendors |
| MLK Jr. Day | 2027-01-18 | W53 · 2027-01-04 (−2wk) | B2C | retail (mattress/furniture) · services · nonprofit | weekend sale event |
| Super Bowl LXI | 2027-02-14 | W55 · 2027-01-17 (−4wk) | both | food/bev · QSR · snacks · TV/electronics · betting · advertising | 2027 collides with Valentine's + Presidents' weekend — major planning flag |
| Valentine's Day | 2027-02-14 | W53 · 2027-01-03 (−6wk) | both | floral · jewelry · candy · dining · beauty · pets | $29.1B (2026); record co-worker/client + 35% pet gifting |
| National Pizza Day | 2027-02-09 | W56 · 2027-01-26 (−2wk) | B2C | food/bev · QSR | same-day |
| Mardi Gras (Fat Tuesday) | 2027-02-09 | W56 · 2027-01-26 (−2wk) | B2C | food/bev · hospitality · bakeries (king cake) | regional; verify yearly |
| Lunar New Year | 2027-02-06 | W54 · 2027-01-16 (−3wk) | B2C | food · beauty · gold/jewelry · travel · e-commerce | global; red-envelope gifting — verify date |
| Presidents' Day | 2027-02-15 | W57 · 2027-02-01 (−2wk) | B2C | retail (mattress/furniture/auto) · home | weekend sale event |
| National Margarita Day | 2027-02-22 | W58 · 2027-02-08 (−2wk) | B2C | bars · restaurants · spirits · Mexican food | same-day |
| Black History Month | 2027-02-15 | W56 · 2027-01-25 (−3wk) | both | retail · media · education · CSR | month-long heritage campaigns |
| Texas Independence Day | 2027-03-02 | W59 · 2027-02-16 (−2wk) | B2C | retail · food · civic · apparel | Texas home-market pride moment |
| SXSW (Austin) | 2027-03-13 | W54 · 2027-01-16 (−8wk) | both | tech/SaaS · creative · media · hospitality · brands | Austin's global tech+creative magnet — the SA–ATX corridor flagship; book early |
| St. Patrick's Day | 2027-03-17 | W57 · 2027-02-03 (−6wk) | both | apparel · bars/restaurants · beer/spirits · party | $7.7B (2026 proj.); the flagship example — green merch sells a month+ early |
| Employee Appreciation Day | 2027-03-05 | W59 · 2027-02-19 (−2wk) | B2B | B2B services · HR · gifting · food | plan 2–3 wk ahead |
| International Women's Day | 2027-03-08 | W60 · 2027-02-22 (−2wk) | both | retail · beauty · CSR · B2B | brand campaigns |
| Pi Day | 2027-03-14 | W62 · 2027-03-07 (−1wk) | both | food (pizza/pie) · bakeries · tech/STEM · education | same-day STEM + food hook |
| Easter | 2027-03-28 | W59 · 2027-02-14 (−6wk) | B2C | candy · floral · apparel · food/grocery · toys | VERIFY yearly — a full week earlier in 2027 than 2026 |
| Women's History Month | 2027-03-15 | W60 · 2027-02-22 (−3wk) | both | retail · media · CSR | month-long |
| Ramadan begins | 2027-02-07 | W54 · 2027-01-10 (−4wk) | B2C | grocery · food · gifting · modest fashion | global; month-long Iftar/grocery — verify moon sighting (±1 day) |
| Fiesta San Antonio | 2027-04-15 | W61 · 2027-03-04 (−6wk) | B2C | food · retail · hospitality · events · cultural | SA's signature festival — the #1 home-market local flagship |
| Tax Day | 2027-04-15 | W61 · 2027-03-04 (−6wk) | both | financial services · tax prep · B2B · retail promos | tax-prep buying peaks Feb–Apr; 'treat yourself with your refund' B2C |
| Administrative Professionals Day | 2027-04-21 | W65 · 2027-03-31 (−3wk) | B2B | floral · gifting · dining · B2B/office | plan 2–3 wk ahead |
| Earth Day | 2027-04-22 | W66 · 2027-04-08 (−2wk) | both | sustainability brands · CSR · retail · home/garden | brand campaigns |
| National Pet Day | 2027-04-11 | W65 · 2027-03-28 (−2wk) | B2C | pets · retail · e-commerce | high social engagement |
| Eid al-Fitr | 2027-03-09 | W59 · 2027-02-16 (−3wk) | B2C | gifting · apparel · food · grocery | global; gift/clothing buying final 10 days of Ramadan — verify |
| Mother's Day | 2027-05-09 | W65 · 2027-03-28 (−6wk) | B2C | floral · jewelry · dining/brunch · beauty/spa · apparel · electronics | $38B (2025), NRF #4; search explodes the final 3 weeks → pitch early Mar |
| Cinco de Mayo | 2027-05-05 | W68 · 2027-04-21 (−2wk) | B2C | bars/restaurants · beer · tequila/margaritas · Mexican food | strong in the TX corridor; beverage/grocery 1–2 wk out |
| Star Wars Day (May the 4th) | 2027-05-04 | W68 · 2027-04-20 (−2wk) | both | toys · entertainment · apparel · tech · QSR | same-day social |
| Teacher Appreciation Week | 2027-05-03 | W68 · 2027-04-19 (−2wk) | both | education · gifting · floral · dining | plan 1–2 wk ahead |
| Memorial Day | 2027-05-31 | W71 · 2027-05-10 (−3wk) | B2C | retail (big sale) · auto · home/garden · travel · grilling | summer retail kickoff |
| Mental Health Awareness Month | 2027-05-15 | W68 · 2027-04-24 (−3wk) | both | healthcare · wellness · HR/B2B · apps | month-long |
| Wedding season begins | 2027-05-15 | W63 · 2027-03-20 (−8wk) | B2C | floral · jewelry · apparel · venue · catering · photography · travel | booking lead times of months; ~76% of weddings in the window |
| Father's Day | 2027-06-20 | W71 · 2027-05-09 (−6wk) | B2C | apparel · electronics · tools · grilling · spirits · outings · auto | $24B (2025), NRF #5; pitch early May |
| Pride Month | 2027-06-15 | W73 · 2027-05-25 (−3wk) | both | retail · apparel · beauty · hospitality · CSR | month-long; authenticity matters |
| Juneteenth | 2027-06-19 | W74 · 2027-06-05 (−2wk) | both | retail · food · CSR · media · education | federal holiday; cultural/heritage |
| National Donut Day | 2027-06-04 | W72 · 2027-05-21 (−2wk) | B2C | QSR · bakeries · coffee · food/bev | free-donut offers |
| Graduation season | 2027-06-01 | W70 · 2027-05-04 (−4wk) | B2C | jewelry · floral · apparel · photography · restaurants · gifting | gifts/parties 2–4 wk out |