Back Office · office.temerarii.xyz
ICP at scale · campaigns · initiatives — every surface aligned

GTM Strategy

We build the future of go-to-market — minus the hype.

Review decks (MARP): ▶ Overview ▶ Q2 ▶ Q3 ▶ Q4

Detailed sections — drill into everything

The thesis — why now, why us

The consent + intent white space

The cross-context tracking model collapsed: Google retired most of Privacy Sandbox (Oct 2025), third-party cookies persist only in a degraded consent-gated state, and no privacy-safe replacement for identity, attribution, or enrichment has emerged at scale. The giants are structurally disqualified from serving the resulting trust layer for mid-market — ad-business conflicts, antitrust, and tools priced for the Fortune 100. That gap is ours: a consent-native data + intent layer plus human-in-the-loop GTM automation, productized for the firms OneTrust's $10k+ minimums and SQL-heavy clean rooms shut out.

  • Delete Act DROP live for consumers Jan 1 2026; broker processing from Aug 1 2026.
  • ~20 US state privacy laws; Global Privacy Control legally binding in 10–11 states.
  • Zero-/first-party declared intent is the durable data asset as the training-data wall bites.
  • Autonomous AI SDRs reverted to human-in-the-loop by 2026 — judgment doesn't automate; the data layer is the constraint.

The operator — why us is a person who has done the work

Dom Davis — Growth Engineer & AI Solutions Architect

8+ years bridging creative go-to-market and advanced backend automation — turning manual marketing into AI-native production engines. The studio's offer IS his practice.

Where San Antonio, TXVerticals enterprise e-commerce · retail brands · service SMBs · municipal initiativesLinkedIn linkedin.com/in/domdavisnetwork

Receipts:

  • 35% YoY revenue lift on push-marketing channels (Grunt Style, Digital Marketing Coordinator)
  • Performance Marketing Director (The Down Market) — omnichannel RevOps, CRO, website redesign + closed-loop tracking
  • Temerarii Media (2017–present) — architects automated GTM ecosystems + analytics dashboards for clients

Range (one operator):

Growth Revops

Omnichannel marketing · CRO · performance analytics · lifecycle email/SMS · paid media · cross-functional leadership

Agentic Ai

LangGraph · crewAI · AutoGen · LlamaIndex · Model Context Protocol (MCP) · smolagents · Letta · DSPy · Anthropic Claude Code

Ml Data

Neural nets · NLP · Transformers · diffusion models · supervised/unsupervised learning · GraphRAG (Neo4j) · vector DBs (Chroma/Qdrant/Weaviate/Pinecone) · Python/SQL/BigQuery

Llmops

Reinforcement fine-tuning (GRPO) · pre/post-training · quantization · eval (Arize AI, W&B)

Automation Dev

n8n/Make/Zapier · Node.js · Docker · CI/CD · Supabase/Firebase · full-stack

What qualifies him — the rare triple: Almost no one occupies all three at once. STUDIED it (accredited bootcamp + 30+ frontier courses from the actual tool-builders) · SHIPPED it (built, self-hosted, ran-on-self, 35% YoY) · GIVES IT AWAY (a nonprofit that teaches it). Most have one leg of the tripod; the credibility is the union.

Studied

edX/UTSA AI Bootcamp (24 modules) + 30+ DeepLearning.AI courses taught by Anthropic · Meta · LangChain · crewAI · Neo4j · HuggingFace · Predibase · Letta · Mistral · Arize.

Shipped

13 production automation flows · a 2,053-workflow corpus studied + organized · self-hosted n8n (Docker/Postgres/Caddy/DigitalOcean) · flows converted to typed Pydantic Python · SlotSlot · SIE · the content machine · the Lab — the GTM run on ourselves first · 8+ yrs · 35% YoY.

Teaches

Community Incubator / Temerarii Academy — teaches this to underserved learners (classes Fall 2026).

'Minus the hype · receipts over rhetoric · demystify AI' is EARNED — for any claim we can name the exact course, the exact build, and the exact result. 'Thought leader' is then proven by the build-in-public cadence (the calendar · Lab · Academy), not declared.

30+ DeepLearning.AI courses — by concentration:

GenAI Applications 26 · Prompt Engineering 22 · Agents 18 · RAG 17 · AI Frameworks 13 · Chatbots 13 · Generative Models 13 · Evaluation & Monitoring 12 · LLMOps 11 · Task Automation 11 · Search & Retrieval 9 · Fine-Tuning 7 · Embeddings 6 · Transformers 6 · NLP 5 · MultiModal 4 · Vector Databases 4 · Diffusion · MLOps · Computer Vision · AI Safety

Every claim, a course + a build:

  • Pydantic for LLM Workflows → the n8n→Pydantic transformation thesis
  • MCP: Build Rich-Context AI Apps + Claude Code: A Highly Agentic Coding Assistant (Anthropic) → the Claude-Code/MCP-first engine
  • Agentic Knowledge Graph Construction + Knowledge Graphs for RAG (Neo4j) → GraphRAG
  • Reinforcement Fine-Tuning w/ GRPO · Pretraining · Post-training of LLMs → LLMOps
  • Evaluating AI Agents (Arize) → eval/monitoring
  • AI Agents in LangGraph · Multi-AI-Agent Systems w/ crewAI · Design Patterns w/ AutoGen · smolagents · Agent Memory w/ Letta → the agentic/multi-agent claim
  • How Diffusion Models Work · Multimodal Llama · Open Source Models w/ HuggingFace → the generative-media stack

edX/UTSA Artificial Intelligence Bootcamp (2024–25) — a rigorous 24-module, 3-section program (Programming for AI [Python · Pandas · APIs/JSON · data viz] → Machine Learning [supervised/unsupervised · model-fit-predict · optimization · AI ethics] → AI Innovations [neural nets/deep learning · NLP · transformers · generative AI · emerging topics]); DeepLearning.AI — 30+ completed short courses; BASc Business Admin (Colorado Tech) · AAS Media Management (Full Sail). Proof repo: github.com/temerariimedia/ai-bootcamp.

The neutral builder with creative + data + dev range is one operator who has shipped it — so 'we run it on ourselves first' is literal, not a slogan.

Frameworks we run on ourselves — and teach (incl. the 4-4-5 calendar)

The 4-4-5 fiscal calendar

What

A retail-grade 4-4-5 calendar (13 weeks/quarter, weeks always start Sunday) so every campaign, post, and report lands on a comparable, repeatable cadence — W23 = the Jun 7 2026 go-live.

Why

Marketing planned on the messy Gregorian month drifts; the 4-4-5 gives clean quarters + apples-to-apples week-over-week. We run our whole calendar on it.

As content

A teach unit (long-form + blog): 'plan your year on a 4-4-5 so your numbers actually compare.'

Plan quarters + campaigns from one template

What

The cell template — campaign → week → day → asset, briefed once — used to lay out the full year (the lanes: studio launch arc, the 8 pillar rotation, always-on Insights). New campaign = one lane entry; new blog = one catalog entry the always-on lane auto-consumes.

Why

One source, many lenses, no drift — the same template scales from a single post to a 30-week, 9,450-post plan.

As content

The build-in-public proof: this office IS the template, run on ourselves; we hand clients the same planning method.

One idea → many native outputs (the daily long-form engine)

What

Each day's long-form is the source; its chapters/transcript derive the day's 5+ social cuts (×9 channels), the static blog (temerarii.xyz/blog), the email, and the SMS — briefed once.

Why

Volume without a content treadmill — one authored idea per day becomes the whole day's native output.

As content

The Multimedia + Social pillars, demonstrated live.

What's in place — the machine, run on ourselves

We didn't buy the stack — we built it, and we run it on ourselves before we sell it.

Creative automation: We automated the ENTIRE creative process, end to end — ideation → script → storyboard → scene → render (Remotion + R3F, the Signal Field, heavy MG) → VO (Piper) + music + captions → 3 native aspects → publish. 342 video masters/yr + the daily long-form + the non-video lanes, briefed once. Most agencies automate a step; we automated the pipeline.

Creative control (driven like code): The generative + 3D stack is driven PROGRAMMATICALLY from Claude Code, not hand-clicked: ComfyUI (local GPU, RTX 4070/WSL2, via MCP/HTTP — on-brand imagery · LoRA · upscale, palette-locked to the §08 recipe; API-only, operator runs the app) + Blender MCP (text/image → 3D molds of anything → GLB → R3F/the Lab) + TouchDesigner (realtime generative visuals). So the creative pipeline — type, motion, 3D, imagery — is controlled like code.

AppSurfaceWhat
SlotSlot — the marketing command center (the product)slotslot (repo)the productized platform: modular · agent-powered · MCP-first · 7 integrated sub-MVPs, research → publishing. The temerarii-studio engine (4-4-5 · output policy · cadence · per-asset gate · content-index) is its spec; this office is the same machine run on ourselves first.
The content machine (back office)office.temerarii.xyzgoal → stages → gates harness that plans, composes, gate-checks + publishes the whole calendar — the operator engine + the run-on-ourselves proof behind Slotted
SIE — Sovereign Intent Engineapp.siedata.devthe consent/data-rights wedge product — compliance-as-a-service + declared-intent capture
The Labtemerarii.xyzreal-time WebGL proof-of-capability across the 8 pillars
Custom enrichment stackengine/our own Clay-style scrape→enrich→score outbound pipeline, built from MCPs we control
The content-creation process: Plan → script → scene → render → sound → host → publish, every step gate-checked. 342 video assets/year from one planning pass.
  1. PLAN — topics + calendar + GTM → content-index (one source, 342 assets: 94 cells · 30 long-form · 210 threads · 8 holidays)
  2. SCRIPT — beat arc (open·legacy·teach·proof·futurist·resolve) authored in the locked voice; caption = source → VO + on-screen card derive
  3. SCENE — scene-paced (≥5s/scene, minimums per tier), heavy MG every scene, correlated script→scene→transition→music→VO
  4. RENDER — Remotion: SceneReel (social) + LongFormChapters (5–10min YouTube), 3 native aspects, gl:angle
  5. SOUND — Piper VO (free/local) + ducked music bed + burned captions, −16 LUFS
  6. HOST + PUBLISH — Cloudinary → /media review → Blotato 9-channel + email/blog/SMS (staging until GO)

Rules enforced — verify_scene_pacing · verify_rendered_duration (minimums) · the 10× readiness gauntlet (0 errors) · verify_variety (no redundancy) · the brand rails

Masters/yr 342Long-form >=1 YouTube long-form/week (30+ over W23-52), each spinning off ~5 shortsPer master 3 native aspects (9:16·1:1·16:9) + 4K + the non-video lanes (email·blog·SMS)Published W23-W39 ≈ 5,550 published touches from the masters

Capability notes — demystifying data & AI (the honest pros & cons)

Automation Philosophy

Thesis

Workflows are JSON — structured data. n8n is the on-ramp; typed Python is the destination.

N8N Value

Low-code that teaches APIs + workflow concepts fast across verticals; huge community library; a flow can be exposed as an API or wired to an agent via MCP — great to learn + prototype.

Our Move

We transform the JSON flows into Pydantic-typed Python workflows (flows/active/viral-news-avatar) — typed, testable, git-diffable, portable, agent/MCP-native.

Maturity Arc

STUDY → BUILD → OPERATE → TRANSFORM → TEACH. (1) STUDIED at scale: cloned + organized a 2,053-workflow corpus (Zie619 + ai-agents) via n8n-workflows-import. (2) BUILT our own: 13 production flows (avatar/video · content-gen · 9-platform distribution), 21–59 nodes, 20+ APIs wired (Perplexity·OpenAI·HeyGen·ElevenLabs·Veo3·Blotato·Airtable·Apify·Reddit). (3) OPERATE the infra: self-hosted n8n on DigitalOcean — Docker + Postgres 15 + Caddy HTTPS + backups. (4) TRANSFORM: n8n JSON → typed Pydantic Python, MCP-ready (flows/active/viral-news-avatar). (5) TEACH: n8n-ai-workflows-workshop → the Academy.

Receipts

13 production flows · 2,053-workflow corpus studied · 20+ APIs orchestrated · self-hosted (Docker/Postgres/Caddy/DO) · converted to typed Python · taught in a workshop.

Distribution Build Vs Buy

Thesis

Buy the aggregator to move now; own the integrations when control + margin matter.

Our Stance

Blotato now (staging-gated) to ship; selectively build direct integrations where control/margin/feature-depth earns it.

OptionProsCons
blotatoone API → 9+ platforms · maintained · fast (24 channels live) · no per-platform OAuth upkeepmiddle-man cost/limits · their roadmap not yours · less control · another dependency to audit
custom apifull control · own the tokens + IP · no per-post fee · platform-native features · no flag-from-a-shared-vendorOAuth + token refresh per platform · ToS/rate-limit/review risk you carry · ongoing upkeep as APIs change

Ffmpeg Workhorse

Thesis

FFmpeg (since 2000) quietly powers the media you use daily — VLC, OBS, browsers, HandBrake, Plex, Blender, the big streaming pipelines.

Misconceptions

'just a CLI' / 'outdated' / 'too hard' — actually it's a battle-tested library with a CLI on top, current, and scriptable to anything.

Local Practice

We run it LOCALLY — ffmpeg 8.0.1 with NVENC/CUDA on the RTX 4070 — driving the whole video matrix (compose · VO mux · duck · caption-burn · 3 aspects · 4K) from workflows/ffmpeg_compositor.py + generators/video/ffmpeg.py. No cloud render bill.

Content Use

An IT&Dev + Multimedia teach lane: 'the most important video tool you've never opened — and how to run it on your own machine.'

Creative Repos

Thesis

We didn't buy the stack — we cataloged + control it (the source-of-truth registry in temerarii/catalog).

Summary

The live creative repos/tools by domain: generation (fal · kie · Replicate · ComfyUI) · 3D (Blender MCP · R3F/three.js · TouchDesigner) · video (Remotion · HyperFrames · ffmpeg) · audio (Piper · music beds) · the harness (goal→stages→gates).

Staying Current

Thesis

The space moves weekly — staying current IS the moat; the half-life of a 'best tool' is months.

Fatigue Paradox

Fatigue is real, but giving in costs you the opportunities you then aren't ready to receive — you can't catch what you've stopped tracking.

Our Practice

The emerging-tech pillar, run on ourselves: evaluate what's new in public, keep only what earns its place (the W52 pillar + the freshness/health audit); disciplined triage beats both chasing-everything and tuning-out.

Content Use

An Emerging-Tech + Staff-Training teach lane: 'how to stay current without burning out — triage, don't chase.'

Community Education

Thesis

The give-it-away teaching IS the brand — we built a nonprofit hub (Community Incubator) to prove it.

Model

Three paths: LEARN (start learning) · BUILD (projects/portfolios/early ventures with operator teams) · CONNECT (a network of community orgs + employers → internships/jobs/collabs). Three programs: Temerarii Academy · Phazur Labs · Down x Design. Classes start Fall 2026.

Curriculum Proof

Temerarii Academy's curriculum is modeled on a proven, accredited 24-module structure (the edX/UTSA AI Bootcamp the operator completed: Programming for AI → Machine Learning → AI Innovations) + the operator's 30+ DeepLearning.AI courses — not hype.

Content Use

The Staff-Training + Strategic-Relations pillars, in market.

Data Transparency

Thesis

Data transparency across companies is becoming the price of entry — and the durable moat. As the training-data wall bites and privacy rules tighten, the winners are explicit about what they collect, why, and with whose consent.

The Shift

Third-party signals are decaying; opaque scoring is a liability. The durable asset is zero-/first-party DECLARED intent — data a person/company knowingly shares, portable + auditable.

Our Stance

SIE (Sovereign Intent Engine) productizes it: 'signals, not scores · intent, not eligibility' — consent-first capture, transparent provenance, the person/company owns + can see their data. Our outbound runs on public/consented data only (the ethics rail). Transparency isn't a compliance tax — it's the trust that makes the data worth more.

Cross Company

Across companies, transparency = shared, declared, portable intent signals (with consent) instead of bought-and-blasted lists — cleaner data, higher conversion, lower legal risk, and a reputation that compounds.

Content Use

The Strategic-Relations + Emerging-Tech pillars + the SIE wedge — a demystify-the-data-economy teach lane.

Open By Design

Thesis

We chose to open our work to the world — the office, the Lab, the method, the brand book — because education levels people up, and giving it away IS the marketing.

Why

Most agencies hide the method behind a black box. We do the opposite: the back office (office.temerarii.xyz), the live Lab (temerarii.xyz), and the playbooks are public, and we TEACH exactly how we do it — AI, APIs, MCP, the pipeline. Openness is the proof of capability AND the on-ramp.

The Mission

We give the method away so people can level up their own lives + work — the same conviction behind Community Incubator / Temerarii Academy (free/accessible AI + digital skills for underserved learners). Demystify, don't gatekeep.

Why It Compounds

Transparency earns trust; teaching earns authority; both compound into demand. 'Minus the hype · receipts over rhetoric' only works because the receipts are public and the method is shared.

Content Use

The through-line of build-in-public ([[x-the-machine]]) + the Academy ([[x-academy]]) — every teach asset embodies it.

Promotions — our offers + the run-ahead seasonal calendar

Our offers — the free 1-hour consult is the front door

Primary CTA — Free 1-hour strategy consultation

With: Dom Davis or a senior team member

We map your next 90 days of campaigns — which holidays are yours, what to launch and when — and you leave with a plan whether or not you hire us.

Low-friction top-of-funnel; the consult IS the qualification + a live demo of how we think (minus the hype). One destination, UTM-tagged.

Every asset closes on a CTA — the free 1-hr consult is the UNIVERSAL fallback, but high-intent segments get a SHARPER, segment-matched first step (below) so the path from interest→deal fits the buyer, not a generic consult. All UTM-tagged, attributed in GA4.

Free 1-hour consultation (rest of Q2 only) · lead magnet

No cost through end of Q2 — the front door; every campaign + ad CTA points here. After Q2 → $150/hr. We practice our own run-ahead: the free window is a limited promo with a deadline.

Launch discount · discount

% off the campaign build for first-time clients + early-bird seasonal sign-ups (book the consult before the run-ahead date).

Campaign BOGO · buy-one-get-one-free

Set up one seasonal campaign, get the next built free — locks in the run-ahead habit across two holidays.

Consult → build → retainer · retainer

The ongoing run-rate: monthly retainer for always-on + seasonal campaigns + reporting.

CTA by segment — route intent to the offer that fits (not one generic consult)

SegmentSharper CTADestinationWhy
Compliance-exposedStart a SIE trialapp.siedata.dev (self-serve signup)SIE is a product with fast time-to-value — let them try it, the consult is optional, not a gate
Broken attributionGet a 30-min measurement auditCal.com (short, tactical) → the Performance prooftactical + specific beats a generic strategy hour for a measurement-pain buyer
Neutral-builder partnersBook a range walkthroughCal.com → live Lab demo + 30-min Q&Apartners buy on seeing the range run, not on advice
Enterprise / scaled DTC + retailBook a scoped discoveryCal.com (senior) → SIE + custom-dev + GTM scopeenterprise needs a scoping conversation, not a 1-hr consult
SMB / localBuild it in our workshopCal.com → hands-on workshop seat / starter packageSMB converts on doing, not advisory — hands-on, leave with a working play
Municipal / public sectorRequest a capability briefEmail/Cal.com (procurement-aware) → reporting + accessibility deckpublic-sector buyers need a procurement-ready brief, not a sales consult
Mission / nonprofitsApply for the mission laneCal.com → discounted/pro-bono cause-campaign + Academya mission/budget-fit application beats a sales consult for nonprofits
Everyone / defaultBook the free 1-hr consultationCal.com (free Q2 → $150/hr)the universal front door for any segment without a sharper match

Booking — Cal.com (free Q2 consult · paid $150 via Stripe)

Cal.com (with paid bookings — Stripe) — the booking rail

Event typePriceNote
Free 1-hr strategy consult (rest of Q2)$0the launch-window front door; closes end of Q2
1-hr strategy consult$150paid booking — Cal.com collects via Stripe at scheduling; payout to Dom's connected Stripe account. The standard rate after Q2.
Tool

Cal.com (with paid bookings — Stripe)

What

Self-serve scheduling — the prospect books their own time, no back-and-forth. Two event types: the FREE Q2-launch consult, and the PAID $150/hr consult (charged at booking via Stripe).

Payments

Cal.com 'paid bookings' — connect the Stripe app in Cal.com, set the event-type price ($150); the booker pays to confirm, Stripe Connect handles payout. No-shows/cancellations per the Cal.com policy.

Routing

Round-robin / assigned to Dom or a senior team member; buffers + availability managed in Cal.com.

Why

Removes the #1 friction between 'interested' and 'booked' — speed-to-lead. The CTA destination for the whole funnel; the paid event monetizes consults after the free window.

Wiring

Every UTM-tagged CTA → the Cal.com link; confirmations + reminders automated; bookings sync to the custom CRM (Airtable) + GA4 as a conversion event; paid bookings reconcile against Stripe.

Integrations

Stripe (paid bookings + payout) · Calendar (Google) · video (Zoom/Meet) · the CRM (Airtable) · GA4 conversion · email/SMS reminders

Operator Setup

Interactive (operator): create/confirm the Cal.com account → connect the Stripe app (Stripe Connect) → create the two event types (free + $150) → paste the public booking links back so the office can wire them into the CTAs.

The run-ahead seasonal calendar — why we fire ~6 weeks early

Brand Reach

The BRAND is GLOBAL — these promos apply to any market; localize the date + the offer per client. HOME / LOCAL market = TEXAS: the San Antonio–Austin (SA–ATX) corridor FIRST, then Houston + Dallas + all of Texas. Local plays (Fiesta SA · SXSW + ACL Austin · Día de los Muertos · Hispanic Heritage · TX Independence · State Fair) are the home-turf differentiators.

Thesis

We work one layer above our clients. They sell the St. Patrick's shirt; we sell 'let's build your St. Patrick's campaign' — so OUR promo must fire BEFORE theirs.

Lead Logic

Consumer buys 2–6 wk before → the business must LAUNCH 4–8 wk before (beat competitors to early buyers) → so WE pitch 6–10 wk before (12–16 for Q4 tentpoles, where shopping starts in October). NRF 2025: 51.9% of winter shoppers + 49% of Halloween + 67% of back-to-school started early — push launch/pitch earlier where a category buys early.

Our Rule

Temerarii's seasonal promo launches ~6 weeks (1.5 months) before the holiday (more for Q4 tentpoles), and every piece STATES the lead-time math so the owner feels the urgency: 'St. Patrick's is 6 weeks out — your competitors are already designing. Let's get your campaign live first.'

Differentiator

BUT timing alone is a commodity (any agency claims 'we work ahead'). Lead the pitch with the TEMERARII method, then add the urgency: 'Most seasonal campaigns ship as 3–4 disconnected pieces. We build yours as ONE content system — hero + 5 native cuts + email + SMS + blog — briefed once, on-brand, working together. Your team sees one playbook, not eight separate assets. And it's 6 weeks out, so let's get it live first.' The one-machine / 8-pillar / briefed-once differentiator is the hook; the run-ahead clock is the closer.

Reminder Is The Product

Each holiday = a DATE-triggered reminder campaign aimed at owners — urgency + done-for-you setup, in the Autonomous Outbound Machine (fires on a date, not an event).

Match To Client

Match the day to the client. B2B SaaS → BFCM + New-Year budget + quarter-ends, NOT Hot Dog Day. Bar/apparel/retail → the gifting tentpoles + quirky days. Telling them which days are THEIRS is the consultative trust-builder.

Tentpole Ranking

By US revenue (NRF 2025): back-to-college $88.8B · winter holidays $1.01–1.02T · back-to-school $39.4B · Mother's Day $38B · Valentine's $29.1B (2026) · Father's Day $24B · Halloween $13.1B · St. Patrick's $7.7B (2026). Build the pitch cadence around these; layer quirky days as always-on filler.

Quirky Strategy

National-food/awareness days (Hot Dog · Donut · Coffee · Pizza · Margarita · Ice Cream · Pet · Star Wars) = low-competition, high-engagement filler between tentpoles — a packaged year-round social service for food/bev, pet + retail clients.

B2B Windows

January new-budget · quarter-ends (Mar/Jun/Sep/Dec 31) · Admin Professionals Day · Boss's Day · Customer Service Week · Employee Appreciation Day · Small Business Saturday · tax deadlines · BFCM/Cyber Monday for SaaS · Giving Tuesday (CSR).

Reverify

Movable/disputed dates — re-verify yearly vs the official body: Easter · Lunar New Year · Ramadan/Eid · Mardi Gras · Mother's/Father's/Memorial/Labor Day · Thanksgiving/BFCM · Hanukkah · Passover · Rosh Hashanah/Yom Kippur · Diwali · and the rule-based quirky days (Hot Dog = 3rd Wed Jul per NHDSC; aggregators list the wrong date).

HolidayHoliday dateOUR launch (run-ahead)AudienceFitWhy launch early
Independence Day2026-07-04W22 · 2026-06-06 (−4wk)B2Cretail · grilling/food · fireworks · travel · autosummer kickoff; food/party goods bought 1–3 wk out
National Hot Dog Day / Hot Dog Month2026-07-15W25 · 2026-06-24 (−3wk)B2CQSR · food/bev · grocery · sports venueslow-competition hook; the month-long version is easier to build around — VERIFY the date (aggregators wrong)
National Ice Cream Day2026-07-19W27 · 2026-07-05 (−2wk)B2Cice cream · QSR · food/bevsame-day promo; free-scoop offers
Christmas in July2026-07-15W25 · 2026-06-24 (−3wk)bothretail · e-commerce · decor · giftingmid-year sale event
Amazon Prime Day (counter-sale)2026-07-15W23 · 2026-06-10 (−5wk)bothe-commerce · electronics · home · beautyhalo event — non-Amazon clients run parallel sales; verify 2026/27 dates
Back-to-College2026-08-10W26 · 2026-06-29 (−6wk)B2Celectronics · dorm/home · apparel · furnitureNRF's #1 consumer event — $88.8B (2025); pitch in June
Back-to-School (peak)2026-08-15W26 · 2026-07-04 (−6wk)bothapparel · electronics · office/supplies · retail$39.4B; 67% start by early July → pitch late May/early Jun
International Beer Day2026-08-07W29 · 2026-07-24 (−2wk)B2Cbars · breweries · spiritssame-day
National Dog Day2026-08-26W32 · 2026-08-12 (−2wk)B2Cpets · retail · e-commercehigh social engagement
Labor Day2026-09-07W32 · 2026-08-10 (−4wk)B2Cretail (major sale) · auto · mattress/furniture · travelend-of-summer sale event
Hispanic Heritage Month2026-09-15W32 · 2026-08-11 (−5wk)bothretail · food · media · CSRHUGE in the SA–ATX corridor + all Texas — a home-market differentiator
Q3 fiscal quarter-end2026-09-30W35 · 2026-09-02 (−4wk)B2BSaaS · B2B services · financeend-of-quarter deal pushes
Oktoberfest2026-09-19W33 · 2026-08-22 (−4wk)B2Cbreweries · bars · German food · spiritsUS craft-beer Märzen seasonal releases
State Fair of Texas (Dallas)2026-09-25W33 · 2026-08-21 (−5wk)B2Cfood · family · retail · eventsDFW home-market tentpole event
National Coffee Day2026-09-29W37 · 2026-09-15 (−2wk)B2Ccoffee shops · QSR · groceryfree-coffee offers
Halloween2026-10-31W37 · 2026-09-19 (−6wk)B2Ccostumes · candy · decor · party · pets · bars$13.1B (2025); 49% start Sep or earlier → launch early Sep
ACL — Austin City Limits2026-10-02W33 · 2026-08-21 (−6wk)B2Cmusic · food/bev · hospitality · apparelAustin's flagship festival — SA–ATX corridor brand moment
Customer Service Week2026-10-05W37 · 2026-09-14 (−3wk)B2BB2B services · HR · giftingclient + team appreciation
Boss's Day2026-10-16W40 · 2026-10-09 (−1wk)B2Bgifting · floral · dining · cardssame-week
Breast Cancer Awareness Month2026-10-15W38 · 2026-09-24 (−3wk)bothhealthcare · retail · beauty · CSRmonth-long cause marketing
Cybersecurity Awareness Month2026-10-15W38 · 2026-09-24 (−3wk)B2Btech/SaaS · B2B · financemonth-long B2B education hook
Día de los Muertos2026-11-01W40 · 2026-10-04 (−4wk)B2Cfood · floral · retail · cultural · beverageSA Muertos Fest ~135k — top home-market local priority
Diwali2026-11-08W42 · 2026-10-18 (−3wk)B2Cgold/jewelry · food · gifting · apparelglobal; Dhanteras gold-buying day — verify yearly
Singles' Day (11.11)2026-11-11W41 · 2026-10-14 (−4wk)B2Ce-commerce · electronics · retailthe world's biggest online sale (global)
Veterans Day2026-11-11W44 · 2026-11-04 (−1wk)B2Cretail (military discounts) · restaurants · autosame-week
Thanksgiving2026-11-26W40 · 2026-10-08 (−7wk)bothgrocery/food · travel · retail kickoff · client giftingthe on-ramp to BFCM; client-appreciation for B2B
Black Friday2026-11-27W35 · 2026-09-04 (−12wk)bothall retail · electronics · apparel · e-commerce · SaaSwinter holidays $1.01–1.02T; shopping starts October → pitch Aug–Sep
Small Business Saturday2026-11-28W42 · 2026-10-24 (−5wk)B2B/SMBlocal/small retail · restaurants · servicesthe SMB-owner moment — squarely the ICP
Cyber Monday2026-11-30W36 · 2026-09-07 (−12wk)bothe-commerce · electronics · SaaS/softwareonline focus; B2B SaaS deals — plan with BFCM
Movember / Men's Health Month2026-11-15W43 · 2026-10-25 (−3wk)bothhealthcare · grooming · CSRmonth-long
Giving Tuesday2026-12-01W44 · 2026-11-03 (−4wk)bothnonprofits · CSR · B2B · retailcause/donation + brand CSR
Christmas / Holiday season2026-12-25W39 · 2026-10-02 (−12wk)bothall retail · toys · electronics · food · apparel · jewelry · travelwinter $1.01T; launch Sep–Oct, pitch Jul–Aug for full programs
Hanukkah2026-12-04W45 · 2026-11-13 (−3wk)B2Cgifting · toys · food · candles · decorgifts over 8 nights; VERY late in 2027 (Dec 24) — verify
New Year's Eve2026-12-31W49 · 2026-12-10 (−3wk)B2Chospitality · bars/restaurants · fashion · spirits · travelevents + going-out spend
Q4 / fiscal year-end2026-12-31W46 · 2026-11-19 (−6wk)B2BSaaS · B2B · financeyear-end deal pushes + use-it-or-lose-it budget flush
New Year — 'New Year, New You'2027-01-01W48 · 2026-12-04 (−4wk)bothfitness/wellness · health · finance · B2B planningresolution spike + B2B new-budget vendor evaluation
New-Year, New-Budget (B2B)2027-01-12W50 · 2026-12-15 (−4wk)B2BSaaS · B2B services · office · financefresh annual budgets release; buyers evaluate vendors
MLK Jr. Day2027-01-18W53 · 2027-01-04 (−2wk)B2Cretail (mattress/furniture) · services · nonprofitweekend sale event
Super Bowl LXI2027-02-14W55 · 2027-01-17 (−4wk)bothfood/bev · QSR · snacks · TV/electronics · betting · advertising2027 collides with Valentine's + Presidents' weekend — major planning flag
Valentine's Day2027-02-14W53 · 2027-01-03 (−6wk)bothfloral · jewelry · candy · dining · beauty · pets$29.1B (2026); record co-worker/client + 35% pet gifting
National Pizza Day2027-02-09W56 · 2027-01-26 (−2wk)B2Cfood/bev · QSRsame-day
Mardi Gras (Fat Tuesday)2027-02-09W56 · 2027-01-26 (−2wk)B2Cfood/bev · hospitality · bakeries (king cake)regional; verify yearly
Lunar New Year2027-02-06W54 · 2027-01-16 (−3wk)B2Cfood · beauty · gold/jewelry · travel · e-commerceglobal; red-envelope gifting — verify date
Presidents' Day2027-02-15W57 · 2027-02-01 (−2wk)B2Cretail (mattress/furniture/auto) · homeweekend sale event
National Margarita Day2027-02-22W58 · 2027-02-08 (−2wk)B2Cbars · restaurants · spirits · Mexican foodsame-day
Black History Month2027-02-15W56 · 2027-01-25 (−3wk)bothretail · media · education · CSRmonth-long heritage campaigns
Texas Independence Day2027-03-02W59 · 2027-02-16 (−2wk)B2Cretail · food · civic · apparelTexas home-market pride moment
SXSW (Austin)2027-03-13W54 · 2027-01-16 (−8wk)bothtech/SaaS · creative · media · hospitality · brandsAustin's global tech+creative magnet — the SA–ATX corridor flagship; book early
St. Patrick's Day2027-03-17W57 · 2027-02-03 (−6wk)bothapparel · bars/restaurants · beer/spirits · party$7.7B (2026 proj.); the flagship example — green merch sells a month+ early
Employee Appreciation Day2027-03-05W59 · 2027-02-19 (−2wk)B2BB2B services · HR · gifting · foodplan 2–3 wk ahead
International Women's Day2027-03-08W60 · 2027-02-22 (−2wk)bothretail · beauty · CSR · B2Bbrand campaigns
Pi Day2027-03-14W62 · 2027-03-07 (−1wk)bothfood (pizza/pie) · bakeries · tech/STEM · educationsame-day STEM + food hook
Easter2027-03-28W59 · 2027-02-14 (−6wk)B2Ccandy · floral · apparel · food/grocery · toysVERIFY yearly — a full week earlier in 2027 than 2026
Women's History Month2027-03-15W60 · 2027-02-22 (−3wk)bothretail · media · CSRmonth-long
Ramadan begins2027-02-07W54 · 2027-01-10 (−4wk)B2Cgrocery · food · gifting · modest fashionglobal; month-long Iftar/grocery — verify moon sighting (±1 day)
Fiesta San Antonio2027-04-15W61 · 2027-03-04 (−6wk)B2Cfood · retail · hospitality · events · culturalSA's signature festival — the #1 home-market local flagship
Tax Day2027-04-15W61 · 2027-03-04 (−6wk)bothfinancial services · tax prep · B2B · retail promostax-prep buying peaks Feb–Apr; 'treat yourself with your refund' B2C
Administrative Professionals Day2027-04-21W65 · 2027-03-31 (−3wk)B2Bfloral · gifting · dining · B2B/officeplan 2–3 wk ahead
Earth Day2027-04-22W66 · 2027-04-08 (−2wk)bothsustainability brands · CSR · retail · home/gardenbrand campaigns
National Pet Day2027-04-11W65 · 2027-03-28 (−2wk)B2Cpets · retail · e-commercehigh social engagement
Eid al-Fitr2027-03-09W59 · 2027-02-16 (−3wk)B2Cgifting · apparel · food · groceryglobal; gift/clothing buying final 10 days of Ramadan — verify
Mother's Day2027-05-09W65 · 2027-03-28 (−6wk)B2Cfloral · jewelry · dining/brunch · beauty/spa · apparel · electronics$38B (2025), NRF #4; search explodes the final 3 weeks → pitch early Mar
Cinco de Mayo2027-05-05W68 · 2027-04-21 (−2wk)B2Cbars/restaurants · beer · tequila/margaritas · Mexican foodstrong in the TX corridor; beverage/grocery 1–2 wk out
Star Wars Day (May the 4th)2027-05-04W68 · 2027-04-20 (−2wk)bothtoys · entertainment · apparel · tech · QSRsame-day social
Teacher Appreciation Week2027-05-03W68 · 2027-04-19 (−2wk)botheducation · gifting · floral · diningplan 1–2 wk ahead
Memorial Day2027-05-31W71 · 2027-05-10 (−3wk)B2Cretail (big sale) · auto · home/garden · travel · grillingsummer retail kickoff
Mental Health Awareness Month2027-05-15W68 · 2027-04-24 (−3wk)bothhealthcare · wellness · HR/B2B · appsmonth-long
Wedding season begins2027-05-15W63 · 2027-03-20 (−8wk)B2Cfloral · jewelry · apparel · venue · catering · photography · travelbooking lead times of months; ~76% of weddings in the window
Father's Day2027-06-20W71 · 2027-05-09 (−6wk)B2Capparel · electronics · tools · grilling · spirits · outings · auto$24B (2025), NRF #5; pitch early May
Pride Month2027-06-15W73 · 2027-05-25 (−3wk)bothretail · apparel · beauty · hospitality · CSRmonth-long; authenticity matters
Juneteenth2027-06-19W74 · 2027-06-05 (−2wk)bothretail · food · CSR · media · educationfederal holiday; cultural/heritage
National Donut Day2027-06-04W72 · 2027-05-21 (−2wk)B2CQSR · bakeries · coffee · food/bevfree-donut offers
Graduation season2027-06-01W70 · 2027-05-04 (−4wk)B2Cjewelry · floral · apparel · photography · restaurants · giftinggifts/parties 2–4 wk out

Output policy — what every asset ships as

Video aspects: 9:16 1080×1920 · 1:1 1080×1080 · 16:9 1920×1080 + 4K masters
Image formats: blog_og · blog_hero · email · sms_mms · thumb · master_4k
Text assets: email · sms · blog
Audio: VO -16 LUFS · bed -26 ducked · final -16 / TP -1.5 dB
Enforced by: verify_content_alignment (every cell has aspects + channels) · verify_variety (no-redundancy) · render-matrix.json enumerates cell × aspect

All assets — what we produce + where to review each

Video — audience preview

the finished, sound-on masters as the audience sees them, week → day.

Media preview ↗

Blog

30 long-form articles (full body) → blog_og 1200×630 featured image + optional 1600×900 in-article hero + the week's 16:9 VIDEO embedded in-article (the YouTube/social cut). Static (temerarii.xyz/blog) + Duda.

Calendar → Blog panel ↗

Content calendar — week → day → specific asset (correlated cell by cell)

Every week → day → specific asset, correlated cell-by-cell. Each chip links to that asset's storyboard (composition + scenes). The daily publish set (email · sms Tue/Fri · blog Sun/Mon) rides alongside the video. 342 video masters + the non-video lanes.

Week 23 — 7 active days · 51 video assets + the daily publish set
Week 24 — 7 active days · 51 video assets + the daily publish set
Week 25 — 7 active days · 52 video assets + the daily publish set
Week 26 — 7 active days · 51 video assets + the daily publish set
Week 27 — 7 active days · 51 video assets + the daily publish set
Week 28 — 7 active days · 51 video assets + the daily publish set
Week 29 — 7 active days · 51 video assets + the daily publish set
Week 30 — 7 active days · 51 video assets + the daily publish set
Week 31 — 7 active days · 51 video assets + the daily publish set
Week 32 — 7 active days · 51 video assets + the daily publish set
Week 33 — 7 active days · 51 video assets + the daily publish set
Week 34 — 7 active days · 51 video assets + the daily publish set
Week 35 — 7 active days · 51 video assets + the daily publish set
Week 36 — 7 active days · 51 video assets + the daily publish set
Week 37 — 7 active days · 51 video assets + the daily publish set
Week 38 — 7 active days · 51 video assets + the daily publish set
Week 39 — 7 active days · 51 video assets + the daily publish set
Week 40 — 7 active days · 51 video assets + the daily publish set
Week 41 — 7 active days · 51 video assets + the daily publish set
Week 42 — 7 active days · 51 video assets + the daily publish set
Week 43 — 7 active days · 51 video assets + the daily publish set
Week 44 — 7 active days · 51 video assets + the daily publish set
Week 45 — 7 active days · 51 video assets + the daily publish set
Week 46 — 7 active days · 51 video assets + the daily publish set
Week 47 — 7 active days · 51 video assets + the daily publish set
Week 48 — 7 active days · 51 video assets + the daily publish set
Week 49 — 7 active days · 51 video assets + the daily publish set
Week 50 — 7 active days · 51 video assets + the daily publish set
Week 51 — 7 active days · 51 video assets + the daily publish set
Week 52 — 7 active days · 51 video assets + the daily publish set

Target ICP — at scale, for outbound

We help EVERY type of business — enterprise & scaled DTC, growth-stage/mid-market, SMB & local, municipal/public sector, agencies/platforms (partners), and mission/nonprofits — anyone who touches consumer data or runs campaigns and wants measured results over theater. The wedges (SIE · Performance · the Lab) are the high-intent entry points; the TIERED OFFER LADDER (T0 open/free → T4 enterprise) × the ENGAGEMENT MODEL (do-it-yourself · advisory/thought-leader · done-for-you) means there is an offer for everyone, at every budget + involvement level, at all times. San Antonio rooted (the SA–ATX corridor), sold globally — the brand and ICP are not geo-limited. How we serve everyone profitably: we TIER BY AUTOMATION (productized/self-serve for SMB → semi-bespoke for mid → bespoke for enterprise) — the same machine, more or less human per tier.

Geography HQ San Antonio, TX (the SA–ATX corridor = home market); national → global, not geo-limitedCompany Size solo/SMB → mid-market → enterprise (1–10,000+), plus public sector + nonprofitsRevenue $0 (nonprofit/early) → $50M+ (enterprise) — the offer ladder fits eachNote We don't exclude by size — we route by tier + engagement model so every business has a fitting offer.

Compliance-exposed consumer brands

Who

DTC / ecommerce, health & wellness, real estate, financial services (any brand with CA/EU customers — privacy law follows the customer, not the HQ)

Pain

CCPA / Delete Act / GPC / ~20-state-patchwork / GDPR exposure with no affordable consent infrastructure

Trigger

A privacy notice, a data-rights request, or a CA enforcement headline

Message

Consent infrastructure priced for you — SIE turns a compliance forcing-function into first-party intent you own

Wedge

SIE (app.siedata.dev)

Target titles

Founder/CEO · Head of Marketing · Head of Growth · Ops/Compliance lead

Growth-stage brands with broken attribution

Who

Brands spending on paid with post-cookie measurement gaps

Pain

Spend they cannot tie to revenue; walled gardens grading their own homework

Trigger

A quarter of flat ROAS, a cookie-deprecation scramble, an agency that over-promised

Message

Tie every dollar to a result — the measurable stack, minus the hype

Wedge

Performance pillar + the content machine

Target titles

Head of Marketing · Head of Growth · Founder

Neutral-builder partners

Who

Agencies, platforms, and Texas + national operators wanting range without an in-house build

Pain

Need a builder with creative + data + dev range and no ad-business conflict

Trigger

A client ask outside their lane; a platform integration need

Message

A neutral builder with range — we run it in public, on ourselves, first

Wedge

The Lab (temerarii.xyz) + the 8 pillars

Target titles

Agency owner · Partnerships lead · Platform BD

Enterprise / scaled DTC + retail

Who

Large e-commerce + retail brands at scale (the Grunt Style-type — Dom drove 35% YoY there)

Pain

Compliance + attribution + creative volume across many channels; expensive tooling + slow agencies

Trigger

A privacy mandate, an attribution overhaul, a creative-throughput crunch, a platform migration

Message

Enterprise range without the enterprise drag — SIE + custom dev + the content machine, run on ourselves first

Wedge

SIE + custom dev/apps + full GTM

Target titles

VP Marketing · Head of Growth/RevOps · Director of Ecommerce · CMO

SMB / local businesses

Who

Retail · food/bev · service · local shops (the seasonal-promo audience — incl. the SA–ATX corridor)

Pain

Need timely campaigns + presence but priced out of agencies; no time to DIY well

Trigger

An upcoming holiday/season, a slow month, a competitor out-marketing them

Message

Run-ahead seasonal campaigns + a self-serve machine + a free consult — agency-grade, SMB-priced

Wedge

Seasonal campaign builds + SlotSlot (self-serve) + the Academy + a starter package

Target titles

Owner/operator · Marketing manager · GM

Municipal / public sector

Who

City initiatives, civic programs, public-awareness campaigns (Dom's municipal-initiatives experience)

Pain

Public-awareness reach + reporting under procurement + accessibility + transparency constraints

Trigger

A program launch, a public-awareness mandate, a grant/initiative timeline

Message

Civic campaigns that are measurable + accessible + transparent — built by an operator who's done public work

Wedge

Full GTM + content machine (procurement-aware) + reporting

Target titles

Program director · Comms/PIO · Initiative lead

Mission / nonprofits (CSR)

Who

Nonprofits + mission-driven orgs + the CSR arms of brands (ties to Community Incubator)

Pain

Big mission, thin budget + team; need reach + donor/awareness campaigns without enterprise cost

Trigger

Giving Tuesday / a campaign push / a grant cycle / a CSR initiative

Message

Mission reach on a nonprofit budget — give-it-away tools + the Academy + cause campaigns

Wedge

Self-serve + the Academy + cause-campaign builds (discounted/pro-bono lane)

Target titles

ED · Development/Comms lead · Program manager

Exactly which companies — and the signal we scrape for

VerticalBuying signal we scrape forWhyBuilt for
DTC / ecommerceShopify/again-commerce stack · Meta/Google ads live · a privacy-policy page · CA/EU shopperscollect consumer PII + run paid → both consent-exposed AND attribution-brokenSIE + Performance
Health & wellness / med-adjacentintake forms · HIPAA-adjacent language · a data-rights/opt-out linkhigh-sensitivity consumer data, heavy compliance pressureSIE
Real estate / brokeragesIDX/lead forms · CRM in use · local paid spendlead-heavy, local, relationship-driven — our San Antonio anchor + Performance fitPerformance + content machine
Financial services / fintech (mid-market)consent banners · GLBA/CCPA exposure · paid acquisitionregulated, attribution-starved, can't afford enterprise clean roomsSIE + Performance
Agencies / platforms / Texas + national operatorsclient work outside their lane · integration needs · no in-house build teamwant creative+data+dev range without an ad-business conflict — the neutral-builder partner laneThe Lab + the 8 pillars

How we find them — our own scrape → enrich → score stack

Outbound offer: A first-outcome conversation — one number to move, the path and the cost, no deck
Channels: LinkedIn (founder-led) · Email (declared-intent capture → sequence) · Texas (SA–ATX) events / workshops · Warm intros via Strategic Relations · Reddit / niche communities
Cadence: Outbound sequences keyed to the ICP segments; every touch points to a receipt (the Lab, a case study, a run on ourselves)
Proof-first: Lead with the machine run on Temerarii itself — receipts over rhetoric
How we find + qualify the list: Define ICP → scrape candidates → detect the consent/attribution signal → enrich → Claude scores fit + personalizes → send → UTM→GA4 attribution. Human-in-the-loop at the decision point.
StageToolsWhat it does
Source / scrapeApify (store scrapers: Shopify/store directories, LinkedIn company + people, Google Maps for local SA/real-estate, niche directories) · reddit-scraper · Google Newsbuild the raw candidate list per vertical
Signal detectionApify + Playwright (site crawl) · custom checksflag the buying signal — a privacy-policy/consent banner, a data-rights link, live Meta/Google ad pixels, intake/lead forms, CA/EU shoppers
Enrich / researchPerplexity · Tavily · Exa (semantic) · Apify firmographic actorsappend firmographics + intent + a context paragraph per account
Score + personalizeClaude (reasoning) over the enriched rowscore ICP fit 0–100, pick the segment, draft the personalized first-line tied to the account's real signal
StoreAirtable (the custom CRM) via MCPthe system of record — synced across email/outbound/calendar; client owns the data + IP
Send + attributeResend (email) · LinkedIn (founder-led) · UTM (engine/lib/utm.py) → GA4sequence the touch, tag every link, tie the reply to the source

Ethics — Public / consented business data only · honor ToS + robots · no PII harvesting or surveillance · the same consent posture SIE sells

Per-quarter strategy — goal · assets · sales push · events (review each deck)

Q2 · Apr–Jun · W23–26 (rest of Q2)

▶ Q2 deck (MARP)
Goal

Open the studio in public — establish the brand + the 'run-on-ourselves' proof thesis

Masters

32 (4 cells + 28 threads)

ICP focus

All segments — awareness; seed the declared-intent list

Sales push

Studio Launch (brand) — no hard offer yet; capture intent

Events

Content mandate

Every asset drives to the Lab + office (proof) + the email capture; CTA → temerarii.xyz / declared-intent form → Reach stage

Q3 · Jul–Sep · W27–39

▶ Q3 deck (MARP)
Goal

Prove range (Hub launch) → prove results (Case studies) → open the always-on education engine

Masters

104 (13 cells + 91 threads)

ICP focus

Compliance-exposed (SIE push W31–33) + broken-attribution (Performance W38–39)

Sales push

SIE Compliance push (W31–33) · Performance (W38–39) · Neutral-builder (Hub W27–29 + workshops)

Events

Lab walkthrough sessions (Hub-launch tie-in, W27–29) · Texas (SA–ATX) operator workshops begin

Content mandate

Case studies → Convert (book a first-outcome call); SIE plays → SIE demo/declared-intent; always-on → Capture (nurture). CTA → destination → UTM → funnel stage on every asset

Q4 · Oct–Dec · W40–52

▶ Q4 deck (MARP)
Goal

Run the 8-pillar showcase + scale always-on; convert the nurtured list; plan next year

Masters

104 (13 cells + 91 threads)

ICP focus

Rotate all segments through their pillar weeks; retarget the Q3-nurtured list

Sales push

Pillar-led offers per week (Brand→Multimedia→Social→Strategic-Relations→IT→Staff-Training→Emerging-Tech) · workshop promos · year-end planning offer

Events

Texas (SA–ATX) operator workshops continue (Q4)

Content mandate

Each pillar week tees its offer; always-on keeps Capture full; Convert pushes to booking. CTA → destination → UTM → funnel stage

Campaigns — every quarter, live from the calendar

Q2 · restApr–Jun · W23–26
  • W23–26Studio Launch — Temerarii is open
    Brand Marketing · studio lane · 4 wk
1 campaigns
Q3Jul–Sep · W27–39
  • W27–29temerarii.xyz Hub Launch
    IT & Development · studio lane · 3 wk
  • W30–33Case-Study Drops
    Performance Marketing · studio lane · 4 wk
  • W34–39Always-On — Minus the Hype Insights engine
    Social Marketing · always-on lane · 6 wk
  • W38–39Performance Marketing — stop guessing, start printing
    Performance Marketing · 2 wk
4 campaigns
Q4Oct–Dec · W40–52
  • W40–52Always-On — Minus the Hype Insights engine
    Social Marketing · always-on lane · 13 wk
  • W40–41Brand Marketing — who you are, expressed
    Brand Marketing · 2 wk
  • W42–43Multimedia — proof you're real
    Multimedia · 2 wk
  • W44–45Social — presence, trust, demand in public
    Social Marketing · 2 wk
  • W46–47Strategic Relations — access into leverage
    Strategic Relations · 2 wk
  • W48–49I.T. & Development — the operating layer
    IT & Development · 2 wk
  • W50–51Staff Training — teams that actually execute
    Staff Training · 2 wk
  • W52Emerging Tech — what's next, before everyone else
    Emerging Tech · 1 wk
8 campaigns

Sales / promotion campaigns — supplemental, ICP-targeted, calendar-timed

SIE Compliance Forcing-Function push

When

W31–33 (Aug 2026) — timed to the Delete Act broker-processing date (Aug 1 2026) + the CA enforcement news cycle

Why

The forcing function is dated + public; the headline does the demand-gen, we supply the affordable fix the giants won't

Segment

Compliance-exposed consumer brands

Wedge

SIE (app.siedata.dev)

Offer

Consent infrastructure priced for you — turn a data-rights request into first-party intent you own

Calendar tie

Case-Study Drops (W30–33) carry the proof; always-on Insights run consent/data-rights plays that week; email declared-intent capture → SIE sequence

Performance — stop guessing, start printing

When

W38–39 (already a calendar campaign) + always-on Performance plays Q4

Why

Post-cookie measurement gap is acute; we show attribution run on ourselves (GA4 + UTM spine) as the receipt

Segment

Growth-stage brands with broken attribution

Wedge

Performance pillar + the content machine (the measurable stack)

Offer

Tie every dollar to a result — a first-outcome conversation, one number to move

Calendar tie

W38–39 Performance campaign is the spike; Case-Study Drops feed proof; the Lab dashboard demo is the live artifact

Ad & marketplace spotlight

W38–39 Thu/Fri — a paid-media + marketplace spotlight that fills the DTC/e-commerce gap (the Performance pillar's advertising · marketplace · copywriting sub-services, surfaced as their own moment): ad-account structure before/after · creative-testing variant lift · marketplace-listing (Amazon/Shopify) optimization · cost-per-result before→after. Self-proof OK where no client data. Catches the paid-media-dependent buyer who doesn't know we optimize that channel.

Neutral-Builder partner outreach

When

Q3 Hub-Launch (W27–29) + ongoing Strategic-Relations cadence; Texas (SA–ATX) workshops Q3–Q4

Why

Hub launch + live Lab walkthroughs are the credibility proof; workshops put the staff-training pillar in market

Segment

Neutral-builder partners (agencies / platforms / Texas + national operators)

Wedge

The Lab (temerarii.xyz) + the 8 pillars

Offer

A neutral builder with range — white-label creative+data+dev, no ad-business conflict

Calendar tie

Hub-Launch (W27–29) content + Strategic-Relations pillar (W46–47) + each workshop gets a 2–3 wk promo lead-in

Texas (SA–ATX) Operator Workshops promo

When

2–3 week promo lead-in before each Q3–Q4 workshop date

Why

Events convert mid-market faster than cold outbound; the workshop IS the proof

Segment

All segments (local trust anchor → national)

Wedge

Staff-training pillar (learn-by-doing labs) + the Lab

Offer

Come build it live — a working AI/GTM play you leave with, run on your own data

Calendar tie

Staff-Training pillar (W50–51) + a dedicated promo burst before each event date (email + social + local)

Enterprise custom-dev + SIE + full-GTM showcase

When

W42–43 (Oct) — after the Case-Study drops land third-party proof, before year-end planning

Why

Enterprise buys on scope + receipts; the IT/dev + Performance pillar weeks + the 35%-YoY operator track are the credibility

Segment

Enterprise / scaled DTC + retail

Wedge

SIE + custom dev/apps + full GTM (the bespoke, done-for-you tier)

Offer

Enterprise range without the enterprise drag — a scoped discovery, not a deck

CTA

Book a scoped discovery (senior)

Calendar tie

Rides the IT&Dev + Performance pillar weeks (Q4 rotation); proof = case studies (W30–33) + the live office/Lab as the working artifact

SMB run-ahead seasonal workshop series

When

W40–41 (Oct) lead-in → peaks at Small Business Saturday (W48, Nov 28) — the SMB-owner moment

Why

SMB converts on doing + on price-fit, not advisory; the workshop + starter package is the on-ramp, distinct from the enterprise scoped-discovery

Segment

SMB / local businesses

Wedge

Seasonal campaign builds + SlotSlot (self-serve) + the Academy + a starter package

Offer

Build your holiday campaign in our workshop — leave with a working, on-brand system

CTA

Build it in our workshop / grab a starter package

Calendar tie

Seasonal run-ahead lane (Halloween/BFCM/Christmas owner-reminders) + Small Business Saturday + Staff-Training workshop promos

Municipal / public-sector capability brief

When

W42 (Oct) — aligned to program-launch + grant/initiative timelines; procurement runs long, so brief early

Why

Public-sector buys via a procurement-ready brief, not a sales consult; the operator's municipal-initiatives track + the transparent open office are the proof

Segment

Municipal / public sector

Wedge

Full GTM + content machine (procurement-aware) + reporting + accessibility

Offer

Civic campaigns that are measurable, accessible, and transparent — request a capability brief

CTA

Request a capability brief (procurement-aware)

Calendar tie

Rides Strategic-Relations + the always-on Insights (transparency/accessibility plays); proof = the open, auditable office + a reporting demo

Nonprofit / mission spotlight (Giving Tuesday)

When

W47–48 (Nov) — timed to Giving Tuesday (Dec 1); lead-in ~4 wk

Why

Nonprofits need budget-fit + reach, not enterprise cost; the give-it-away tools + Community Incubator tie is the authentic proof — distinct from the for-profit pushes

Segment

Mission / nonprofits (CSR)

Wedge

Self-serve + the Academy + cause-campaign builds (discounted/pro-bono lane)

Offer

Mission reach on a nonprofit budget — apply for the mission lane

CTA

Apply for the mission lane (discounted / pro-bono)

Calendar tie

Giving Tuesday seasonal promo + always-on Academy/cause content; proof = the Academy + Community Incubator

Initiatives — products · events · partnerships · tech

Products

  • SlotSlot — AI-powered omnichannel marketing command center · slotslot (repo)
    The flagship product: a modular, agent-powered, MCP-first platform of 7 integrated sub-MVPs spanning the full workflow research → publishing. The productized content machine — this studio's engine (4-4-5 · output policy · cadence · per-asset gate · content-index) is its spec. · built product (dual-app · agent-powered · MCP-first)
  • SIE — Sovereign Intent Engine · app.siedata.dev
    Compliance-as-a-Service / data-arbitrage wedge — 'signals, not scores · intent, not eligibility'; consent-first declared-intent capture. · built product (sovereign-intent-engine repo)
  • The content machine · office.temerarii.xyz
    Human-in-the-loop GTM automation — this calendar + harness, run on ourselves (the Slotted engine, internal). · live
  • The Lab · temerarii.xyz
    Public proof-of-capability — live experiments across the 8 pillars. · live (intro + scroll + node-nav)
  • Community Incubator — Temerarii Academy · cominc.org
    AI + digital-skills + career-readiness for underrepresented youth/young adults; project-based learning + employer connections. Three programs (Temerarii Academy · Phazur Labs · Down x Design); three paths LEARN · BUILD · CONNECT. The Staff-Training pillar + 'Think in Data' cohort, made real. · classes start Fall 2026

Events

  • Temerarii Academy — Fall cohort launch · Fall 2026 (Q3→Q4, ~W36+)
    Staff-Training pillar + 'Think in Data' made real; the mission/credibility proof (cominc.org)
  • Texas (SA–ATX) operator workshops · Q3–Q4 2026
    Staff-training pillar in market — learn-by-doing labs
  • Lab walkthrough sessions · Q3 2026
    Hub-launch tie-in (W27–29) — run an experiment live

Partnerships

  • Schools · nonprofits · community centers · employers (via Community Incubator) · strategic_relations
    LEARN/BUILD/CONNECT distribution + borrowed credibility + a talent pipeline
  • Compliance / data-rights partners · strategic_relations
    Distribution for SIE; borrowed credibility
  • Agency + platform neutral-builder deals · strategic_relations
    Shared distribution, white-label range

Tech

  • Emerging-tech evaluation · emerging_tech
    Test what's new in public; keep only what earns its place (W52 pillar)
  • Generative media + 3D pipeline · multimedia
    fal / kie / Replicate / Remotion / R3F — the production engine behind multimedia
  • TouchDesigner — realtime generative visuals · touch-designer repo (touchdesigner-mcp, live-control)
    MCP-controlled realtime/generative visual system — feeds the Lab + the Signal Field motion language; the emerging-tech creative edge. · active project

Aligned across every surface