Checklist the per-video bar — engine/sim
98.5/100
quantitative quality · weights learn from your reviews (
engine.sim.memory review social-W27-Sun-3 good|bad)⚠ 1 flag(s) — not yet ship-ready: copy_generic · see docs/strategy/VIDEO-CHECKLIST.md
Composition comp · template family · expected output
9:16 Reelpending1:1 Squarepending16:9 Widepending9:16 4Kpending1:1 4Kpending16:9 4KpendingGIF (SMS)pending
render pending — silent master not yet on disk
expected output: 0/7 rendered — same matrix the /media preview surfaces for this asset.
Composition layer × scene 9 scenes · 62.9s · comp_id + rendered still + tier + the script
| # | Layer (comp_id · still · tier) | Beat | Timecode | Motion | Logo | Audio | VO / on-screen / caption |
|---|---|---|---|---|---|---|---|
| 1 |  matches intent shared field signature-3d | open | 0–7.0s | spatial-parallax | icon·wireframe | ♪ bed_in | Once, a single commercial cost as much as a house, and took a crew three months to shoot. on-screen: A spot once cost a house |
expected on screen: black ground · octa hero in the shared Signal Field · Lumen leads · node-graph · spatial-parallax · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual node-graphshape octaground blacktreatment wireframemotion spatial-parallaxpower summoninstrument summon→A spot once cost a house | |||||||
| 2 |  matches intent shared field signature-3d | hook | 7.0–14.3s | kinetic-build | icon·wireframe | ♪ node_lock | That price tag was the gate. If you could not afford the crew, you did not get on screen. on-screen: The old gatekeeping is gone |
expected on screen: black ground · octa hero in the shared Signal Field · Lumen leads · mark · kinetic-build · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual markshape octaground blacktreatment wireframemotion kinetic-buildpower laser-lockinstrument laser-trace→The old gatekeeping is gone | |||||||
| 3 |  matches intent NumberedList template | teach | 14.3–20.6s | kinetic-build | icon·wireframe | ♪ node_lock | Old hands still win because they storyboard first. Every shot is decided before the camera rolls. on-screen: Storyboard before you spend |
expected on screen: black ground · a NumberedList panel over a dimmed Signal Field · Lumen leads · node-graph · kinetic-build · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id NumberedListvisual node-graphshape octaground blacktreatment wireframemotion kinetic-buildpower morphinstrument morph+laser→Storyboard before you spendcurate items, nodes | |||||||
| 4 |  matches intent RankList template | proof | 20.6–27.6s | receipts-count | icon·wireframe | ♪ node_lock | The best spots sold one idea. Not the product wheel, one feeling a buyer remembers at the shelf. on-screen: One idea, not ten |
expected on screen: black ground · a RankList panel over a dimmed Signal Field · Lumen leads · receipts · receipts-count · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id RankListvisual receiptsshape octaground blacktreatment wireframemotion receipts-countpower receiptsinstrument spotlight→One idea, not tencurate rows, statsLabels | |||||||
| 5 |  matches intent TerminalRun template | diff | 27.6–34.9s | crossfade-8f | icon·wireframe | ♪ node_lock | A shiny ad with no point still loses to a plain one that says exactly why you should care. on-screen: Polish never beat clarity |
expected on screen: black ground · a TerminalRun panel over a dimmed Signal Field · Lumen leads · code · crossfade-8f · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id TerminalRunvisual codeshape octaground blacktreatment wireframemotion crossfade-8fpower morphinstrument morph→Polish never beat claritycurate codeLines | |||||||
| 6 |  matches intent ChecklistCard template | teach | 34.9–41.9s | kinetic-build | icon·wireframe | ♪ node_lock | So write your closing line first. If the payoff is weak, no amount of footage saves the spot. on-screen: Write the last line first |
expected on screen: black ground · a ChecklistCard panel over a dimmed Signal Field · Lumen leads · node-graph · kinetic-build · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id ChecklistCardvisual node-graphshape octaground blacktreatment wireframemotion kinetic-buildpower morphinstrument morph+laser→Write the last line firstcurate items, nodes | |||||||
| 7 |  matches intent StatScoreboard template | proof | 41.9–49.6s | receipts-count | icon·wireframe | ♪ node_lock | Then cut every shot that does not push that one idea. What is left is the ad that actually works. on-screen: Cut till only the spine remains |
expected on screen: black ground · a StatScoreboard panel over a dimmed Signal Field · Lumen leads · receipts · receipts-count · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id StatScoreboardvisual receiptsshape octaground blacktreatment wireframemotion receipts-countpower receiptsinstrument spotlight→Cut till only the spine remainscurate pillar, stats, statsLabels | |||||||
| 8 |  matches intent BlueprintGrid template | step | 49.6–56.6s | kinetic-build | icon·wireframe | ♪ node_lock | So the move is pick one idea, write the payoff first, storyboard it, then cut to the bone. on-screen: Step: one idea, payoff, cut |
expected on screen: black ground · a BlueprintGrid panel over a dimmed Signal Field · Lumen leads · pipeline · kinetic-build · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id BlueprintGridvisual pipelineshape octaground blacktreatment wireframemotion kinetic-buildpower throwinstrument laser-trace→Step: one idea, payoff, cutcurate rows, stages, steps | |||||||
| 9 |  matches intent shared field signature-3d | resolve | 56.6–62.9s | coalescence | icon·wireframe | ♪ bed_out | The budget changed. The craft did not. The Big T-M still storyboards before a single frame. on-screen: Craft outlives the budget |
expected on screen: black ground · octa hero in the shared Signal Field · Lumen leads · coalescence · coalescence · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual coalescenceshape octaground blacktreatment wireframemotion coalescencepower coalescenceinstrument coalescence→Craft outlives the budget | |||||||
Format stack 3 aspects · same scenes[], re-cropped
9:16
1080×1920
Stories · TikTok · YouTube Shorts · Reels
1:1
1080×1080
LinkedIn · Facebook · Instagram
16:9
1920×1080
X/Twitter · YouTube · LinkedIn video
Channels 9 destinations
LinkedInX/TwitterYouTubeInstagramFacebookThreadsTikTokPinterestBluesky
Social captions supplemental published copy · per channel (comp_id level)
tiktokWhat old-school ad crews knew that still wins (AI-assisted). A spot once cost as much as a house, so every shot was storyboarded before the camera rolled. The best ads sold ONE idea and one feeling. Write your closing line first. If the payoff's weak, no footage saves it. Then cut everything that doesn't push that idea.
instagramA spot once cost a house.
Every shot was planned first.
The best ads sold ONE idea.
Write the payoff first.
Cut everything else.
#commercialproduction #adcreative #storyboarding #videomarketing #brandfilm
linkedinA single commercial once cost as much as a house and took months to shoot. The budget has collapsed; the craft hasn't moved.
Three things old ad crews did that still decide whether a spot works:
1. Storyboard before spending. Every shot was decided before the camera rolled, because reshoots were ruinous.
2. Sell one idea. The best spots carried a single feeling a buyer remembers at the shelf, not a product feature wheel.
3. Write the payoff first. If the closing line is weak, no amount of footage rescues it.
The takeaway for anyone making video now that production is cheap: clarity beats polish every time. Pick one idea, write the ending first, then cut every shot that doesn't push it. AI-assisted and disclosed.
xA commercial once cost as much as a house. That's why crews storyboarded every shot first and sold ONE idea. Write the payoff line first, then cut everything that doesn't push it. Clarity beats polish. temerarii.com
facebookA single commercial used to cost as much as a house. That price forced crews to storyboard every shot and sell one clear idea. The budget collapsed, but the craft didn't: write your closing line first, and if the payoff is weak, no footage saves it. Then cut everything that doesn't push that one idea. See how we plan a spot at temerarii.com.
threadsA commercial once cost as much as a house, so crews storyboarded every shot first and sold ONE idea. Write the payoff line first. If it's weak, no footage saves it. Then cut everything that doesn't push that idea. Clarity beats polish.
pinterestCommercial advertising fundamentals that outlast the budget: storyboard before you shoot, sell one idea, and write the payoff line first. An evergreen guide to making video ads that say exactly why a buyer should care.
blueskyA commercial once cost as much as a house. That's why crews storyboarded everything and sold ONE idea. Write the payoff first, then cut everything that doesn't push it. Clarity beats polish. temerarii.com
youtubeCommercial Advertising: What Old-School Crews Knew That Still Wins
A single spot once cost as much as a house and took months to shoot. The budget has collapsed, but the craft hasn't. This covers three habits that still decide whether an ad works: storyboard every shot before you spend, sell one idea and one feeling a buyer remembers at the shelf, and write the closing payoff line first. Then cut every shot that doesn't push that idea. Clarity beats polish, every time. AI-assisted and disclosed. More at temerarii.com.