A publicist's real job is simple: keep your name in the right rooms, on a schedule, without you thinking about it. This week is about turning relationships into pipeline, and a publicist is the person who keeps those relationships warm. You can run most of it with AI. Today you will learn how to track who matters, stay on their radar, and never go quiet by accident.

Start by naming your audience of fifty: the writers, hosts, and organizers who could put you in front of the right people. Have Claude Code pull them into a spreadsheet through an MCP connection, with one column for the last time you talked. That date column is the whole trick. A publicist does not manage people; they manage how long it has been.

Going quiet for six months undoes a year of goodwill. Set a small recurring job where the agent checks that last-contact column every week and surfaces anyone you have not touched in sixty days. It drafts a short, real message for each one, something useful, not a check-in for its own sake. You approve and send. The relationship stays warm because the clock never stops.

When something good happens, a publicist makes it travel. Feed the model your one piece of news and have it write three different versions: one for a reporter, one for a partner, one for your own audience. Same fact, three rooms, three tones. The model handles the rewriting; you make sure each one sounds like a person wrote it, because a press tone fools nobody.

We run this exact list ourselves. Every contact who matters sits in one file with a date next to their name, and the agent tells us who is going cold. No guessing, no invented reach numbers. You can see the system that drives it at office dot temerarii dot xyz, the same machine that builds everything else we ship.

Your step is small: write down fifty people who could open a door, and put a date beside each name. That sheet, plus a weekly check, is a publicist running on autopilot. Come see ours at office dot temerarii dot xyz, then go fill in your fifty.