Checklist the per-video bar — engine/sim
92.0/100
quantitative quality · weights learn from your reviews (
engine.sim.memory review social-W26-Sat-1 good|bad)⚠ 2 flag(s) — not yet ship-ready: copy_generictoo_complex · see docs/strategy/VIDEO-CHECKLIST.md
Composition comp · template family · expected output
9:16 Reelpending1:1 Squarepending16:9 Widepending9:16 4Kpending1:1 4Kpending16:9 4KpendingGIF (SMS)pending
render pending — silent master not yet on disk
expected output: 0/7 rendered — same matrix the /media preview surfaces for this asset.
Composition layer × scene 9 scenes · 81.1s · comp_id + rendered still + tier + the script
| # | Layer (comp_id · still · tier) | Beat | Timecode | Motion | Logo | Audio | VO / on-screen / caption |
|---|---|---|---|---|---|---|---|
| 1 |  matches intent shared field signature-3d | open | 0–8.1s | spatial-parallax | icon·ember-fill | ♪ bed_in | Content and brand used to live in one talented person's head, which worked great until that person took a well-earned vacation. on-screen: Brand voice used to live in one |
expected on screen: white ground · knot hero in the shared Signal Field · Magister leads · node-graph · spatial-parallax · icon·ember-fill logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual node-graphshape knotground whitetreatment ember-fillmotion spatial-parallaxpower summoninstrument summon→Brand voice used to live in one head | |||||||
| 2 |  matches intent shared field signature-3d | hook | 8.1–17.2s | kinetic-build | icon·color | ♪ node_lock | A voice nobody wrote down cannot be taught, so the moment you hire help, the brand quietly starts speaking in five accents at once. on-screen: A voice nobody wrote down can't scale |
expected on screen: white ground · knot hero in the shared Signal Field · Magister leads · mark · kinetic-build · icon·color logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual markshape knotground whitetreatment colormotion kinetic-buildpower laser-lockinstrument laser-trace→A voice nobody wrote down can't scale | |||||||
| 3 |  matches intent NumberedList template | teach | 17.2–26.7s | kinetic-build | icon·color | ♪ node_lock | Here is the discipline that never dies: write the brand down, the words you use, the words you ban, the way you sound out loud. on-screen: Old rule: write the brand book |
expected on screen: white ground · a NumberedList panel over a dimmed Signal Field · Magister leads · node-graph · kinetic-build · icon·color logo · caption bottom-left spec (the prompt): comp_id NumberedListvisual node-graphshape knotground whitetreatment colormotion kinetic-buildpower morphinstrument morph+laser→Old rule: write the brand bookcurate items, nodes | |||||||
| 4 |  matches intent ComparisonTable template | proof | 26.7–35.5s | receipts-count | icon·color | ♪ node_lock | The method most people skip: list the words you will never use, because a ban list teaches taste faster than any inspiring example. on-screen: List the banned words, not just the |
expected on screen: white ground · a ComparisonTable panel over a dimmed Signal Field · Magister leads · receipts · receipts-count · icon·color logo · caption bottom-left spec (the prompt): comp_id ComparisonTablevisual receiptsshape knotground whitetreatment colormotion receipts-countpower receiptsinstrument spotlight→List the banned words, not just the good onescurate colA, colB, rows, statsLabels | |||||||
| 5 |  matches intent JsonDiff template | diff | 35.5–44.3s | crossfade-8f | icon·color | ♪ node_lock | Our rule for training: teach with before-and-after pairs, not vibes, because a person learns the rule fastest by seeing it broken and fixed. on-screen: We train the team on examples, not |
expected on screen: white ground · a JsonDiff panel over a dimmed Signal Field · Magister leads · code · crossfade-8f · icon·color logo · caption bottom-left spec (the prompt): comp_id JsonDiffvisual codeshape knotground whitetreatment colormotion crossfade-8fpower morphinstrument morph→We train the team on examples, not vibescurate codeLines, fileName, lines | |||||||
| 6 |  matches intent ChecklistCard template | teach | 44.3–54.099999999999994s | kinetic-build | icon·color | ♪ node_lock | So pair every rule with one real example, the bad version and the good version, so the rule has a face and not just a feeling. on-screen: Make one true example per rule |
expected on screen: white ground · a ChecklistCard panel over a dimmed Signal Field · Magister leads · node-graph · kinetic-build · icon·color logo · caption bottom-left spec (the prompt): comp_id ChecklistCardvisual node-graphshape knotground whitetreatment colormotion kinetic-buildpower morphinstrument morph+laser→Make one true example per rulecurate items, nodes | |||||||
| 7 |  matches intent KpiGrid template | proof | 54.1–62.2s | receipts-count | icon·color | ♪ node_lock | We trained a client team of five from one written brand, and suddenly five different writers sounded like one steady company. on-screen: Five writers, one voice |
expected on screen: white ground · a KpiGrid panel over a dimmed Signal Field · Magister leads · receipts · receipts-count · icon·color logo · caption bottom-left spec (the prompt): comp_id KpiGridvisual receiptsshape knotground whitetreatment colormotion receipts-countpower receiptsinstrument spotlight→Five writers, one voicecurate kpis, statsLabels | |||||||
| 8 |  matches intent NodeGraphCard template | step | 62.2–71.3s | kinetic-build | icon·color | ♪ node_lock | Your step: write three voice rules and one ban list today, with a real example for each, and hand it to whoever writes next. on-screen: Step |
expected on screen: white ground · a NodeGraphCard panel over a dimmed Signal Field · Magister leads · pipeline · kinetic-build · icon·color logo · caption bottom-left spec (the prompt): comp_id NodeGraphCardvisual pipelineshape knotground whitetreatment colormotion kinetic-buildpower throwinstrument laser-trace→Step: write three rules and a ban listcurate hub, nodes, stages, steps | |||||||
| 9 |  matches intent shared field signature-3d | resolve | 71.3–81.1s | coalescence | icon·ember-fill | ♪ bed_out | A brand voice you can hand to a stranger is the only one that survives growth, and writing it down is the The Big T-M habit. on-screen: A voice you can teach is a |
expected on screen: white ground · knot hero in the shared Signal Field · Magister leads · coalescence · coalescence · icon·ember-fill logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual coalescenceshape knotground whitetreatment ember-fillmotion coalescencepower coalescenceinstrument coalescence→A voice you can teach is a voice that lasts | |||||||
Format stack 3 aspects · same scenes[], re-cropped
9:16
1080×1920
Stories · TikTok · YouTube Shorts · Reels
1:1
1080×1080
LinkedIn · Facebook · Instagram
16:9
1920×1080
X/Twitter · YouTube · LinkedIn video
Channels 9 destinations
LinkedInX/TwitterYouTubeInstagramFacebookThreadsTikTokPinterestBluesky
Social captions supplemental published copy · per channel (comp_id level)
tiktokYour brand voice lives in one person's head — and falls apart the second you hire help. The fix: write it down. List the BANNED words, not just the good ones (a ban list teaches taste fastest). Pair every rule with a before/after. We trained 5 writers to sound like one company.
instagramA voice nobody wrote down can't be taught.
List the banned words.
Pair every rule with a before/after.
Then 5 writers sound like one company.
#brandvoice #contentstrategy #branding #styleguide #temerarii
linkedinContent and brand used to live in one talented person's head — which worked great until that person took a vacation. A voice nobody wrote down can't be taught, so the moment you hire help, the brand starts speaking in five accents at once.
The discipline that never dies: write the brand down — the words you use, the words you ban, the way you sound out loud. The step most people skip: list the words you'll never use, because a ban list teaches taste faster than any inspiring example. And train with before-and-after pairs, not vibes; a person learns the rule fastest by seeing it broken and fixed. Pair every rule with one real example so it has a face, not just a feeling.
We trained a client team of five from one written brand, and suddenly five writers sounded like one steady company. A voice you can hand to a stranger is the only one that survives growth.
xYour brand voice lives in one head — and breaks the second you hire help.
Write it down. List the BANNED words, not just the good ones. Pair every rule with a before/after. We trained 5 writers to sound like one company.
temerarii.com
facebookContent and brand used to live in one talented person's head — which worked until that person took a vacation. A voice nobody wrote down can't be taught, so the moment you hire help, the brand speaks in five accents at once.
The fix: write the brand down — including the words you'll never use, because a ban list teaches taste faster than any example. Train with before-and-after pairs, not vibes. We trained a client team of five from one written brand, and suddenly five writers sounded like one company.
Want a voice you can teach? Reach out.
threadsYour brand voice lives in one person's head — and breaks the second you hire help.
Write it down. List the BANNED words, not just the good ones (a ban list teaches taste fastest). Pair every rule with a before/after example. We trained 5 writers to sound like one steady company.
A voice you can hand to a stranger lasts.
pinterestBrand voice training that scales: write a brand book, list banned words alongside approved ones, and teach every rule with a before-and-after example. Brand voice guide, content style guide, brand systems, team onboarding, tone of voice, content consistency.
blueskyYour brand voice lives in one head — and breaks the second you hire help.
Write it down. List the BANNED words, not just the good ones. Pair every rule with a before/after. We trained 5 writers to sound like one company.
temerarii.com
youtubeBrand Voice That Scales: Write the Ban List, Not Just the Good Words
Content and brand used to live in one talented person's head — which worked until that person took a vacation. A voice nobody wrote down can't be taught, so the moment you hire help, the brand speaks in five accents at once. The discipline that never dies: write the brand down — including the words you'll never use, because a ban list teaches taste faster than any inspiring example. Train with before-and-after pairs, not vibes, and pair every rule with one real example.
We trained a client team of five from one written brand, and suddenly five writers sounded like one steady company. A voice you can hand to a stranger is the only one that survives growth — by The Big T-M.