A publicist is not a megaphone. A good one is a matchmaker who knows exactly which outlet wants which story on which day. Today I will show you how to run that matchmaking with an AI agent, so a one person shop can do what a firm charges a retainer for. This is access into advantage, the booking version.

First. Have the agent scrape podcasts, newsletters, and shows in your field with Apify, capturing audience size, topic, and how to submit a guest. Drop it all into Airtable through its MCP. You now own a media database instead of renting one from an expensive directory.

Second. Tell the model to score each outlet by how close its usual topics sit to your actual story, not by how big it is. A small show that covers your exact niche beats a giant one that will never mention you. The agent sorts the table so your best ten rise to the top.

Third. For each of those ten, have the model read three of their recent episodes and write a guest pitch that names a segment they would actually run. Not a template with the name swapped. A real angle, built from their own back catalog. You approve or you cut.

Fourth. Once a booking lands, ask the agent to turn your method into five plain talking points an eleven year old could follow. No jargon. You walk onto the show able to teach, not pitch, which is the only thing that makes a host invite you back.

The honest proof. We test this by pointing it at our own studio before any client. The media table, the fit scores, the tailored pitches, all built from the same source file that renders this very video. We are our own first publicist, in public, so you can copy the method without paying for the mystery.

So the publicist move is four steps. Build the database. Rank by fit. Tailor every pitch. Prep to teach. Let the agent carry the scraping and the sorting while you carry the conversation. Watch the whole thing run at office dot temerarii dot xyz, then build your own media table this week and find the ten that actually fit.

Emerging tech: what's next, tested in public