Checklist the per-video bar — engine/sim
75.7/100
quantitative quality · weights learn from your reviews (
engine.sim.memory review thread-field-notes-W34-Sat good|bad)⚠ 7 flag(s) — not yet ship-ready: copy_genericlow_vo_coveragedead_airgeneric_scene · see docs/strategy/VIDEO-CHECKLIST.md
Composition comp · template family · expected output
9:16 Reelrendered1:1 Squarepending16:9 Widepending9:16 4Kpending1:1 4Kpending16:9 4KpendingGIF (SMS)pending
expected output: 1/7 rendered — same matrix the /media preview surfaces for this asset.
Composition layer × scene 5 scenes · 25.4s · comp_id + rendered still + tier + the script
| # | Layer (comp_id · still · tier) | Beat | Timecode | Motion | Logo | Audio | VO / on-screen / caption |
|---|---|---|---|---|---|---|---|
| 1 |  first render · fix pending shared field signature-3ddead_air | hook | 0–5.0s | kinetic-build | icon·liquid-chrome | ♪ node_lock | Field note. That gorgeous designed email you shipped got skimmed once and then ignored, because it reads like an ad. on-screen: Your pretty email got ignored |
expected on screen: red ground · icosa hero in the shared Signal Field · Signum leads · mark · kinetic-build · icon·liquid-chrome logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual markshape icosaground redtreatment liquid-chromemotion kinetic-buildpower laser-lockinstrument laser-trace→Your pretty email got ignored | |||||||
| 2 |  matches intent ChecklistCard template | teach | 5.0–10.0s | kinetic-build | icon·white-knockout | ♪ node_lock | Old habit: more images, more buttons, more brand, until the message hides behind the design and no one reads the words. on-screen: Plain text feels human |
expected on screen: red ground · a ChecklistCard panel over a dimmed Signal Field · Signum leads · node-graph · kinetic-build · icon·white-knockout logo · caption bottom-left spec (the prompt): comp_id ChecklistCardvisual node-graphshape icosaground redtreatment white-knockoutmotion kinetic-buildpower morphinstrument morph+laser→Plain text feels humancurate items, nodes | |||||||
| 3 |  matches intent LogStream template | diff | 10.0–15.4s | crossfade-8f | icon·liquid-chrome | ♪ node_lock | Take your next send, kill the header image and the buttons, leave words and one link. on-screen: Strip one campaign bare |
expected on screen: red ground · a LogStream panel over a dimmed Signal Field · Signum leads · code · crossfade-8f · icon·liquid-chrome logo · caption bottom-left spec (the prompt): comp_id LogStreamvisual codeshape icosaground redtreatment liquid-chromemotion crossfade-8fpower morphinstrument morph→Strip one campaign barecurate codeLines, rows | |||||||
| 4 |  first render · fix pending ListCard templatedead_airgeneric_scene | proof | 15.4–20.4s | receipts-count | icon·white-knockout | ♪ node_lock | Field Notes |
expected on screen: red ground · a ListCard panel over a dimmed Signal Field · Signum leads · receipts · receipts-count · icon·white-knockout logo · caption bottom-left spec (the prompt): comp_id ListCardvisual receiptsshape icosaground redtreatment white-knockoutmotion receipts-countpower receiptsinstrument spotlight→Field Notescurate items, statsLabels | |||||||
| 5 |  first render · fix pending shared field signature-3ddead_airgeneric_scene | resolve | 20.4–25.4s | coalescence | icon·liquid-chrome | ♪ bed_out | Field Notes |
expected on screen: red ground · icosa hero in the shared Signal Field · Signum leads · coalescence · coalescence · icon·liquid-chrome logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual coalescenceshape icosaground redtreatment liquid-chromemotion coalescencepower coalescenceinstrument coalescence→Field Notes | |||||||
Format stack 3 aspects · same scenes[], re-cropped
9:16
1080×1920
Stories · TikTok · YouTube Shorts · Reels
1:1
1080×1080
LinkedIn · Facebook · Instagram
16:9
1920×1080
X/Twitter · YouTube · LinkedIn video
Channels 9 destinations
LinkedInX/TwitterYouTubeInstagramFacebookThreadsTikTokPinterestBluesky
Social captions supplemental published copy · per channel (comp_id level)
tiktokField note: that gorgeous designed email you shipped got ignored. Old habit: more images, more buttons, more brand. Try the opposite. Take your next send, kill the header image and the buttons, leave words and one link. Plain text feels human. (AI-assisted)
instagramField Notes.
Your pretty email got ignored.
Old habit: more images, more buttons, more brand.
Try plain text. It feels human.
Strip one campaign bare.
#emailmarketing #plaintext #copywriting #buildinpublic #marketing
linkedinField note.
That gorgeous, heavily designed email you shipped? It got ignored.
The old habit is to respond with more: more images, more buttons, more brand. The result reads like an ad, and people skim ads.
Try the opposite. On your next send, kill the header image and the buttons, and leave words and one link. Plain text feels like a note from a person, and people read notes from people. Strip one campaign bare and watch what happens to replies.
xField note: that gorgeous designed email got ignored.
Old habit: more images, more buttons, more brand.
Try the opposite: kill the header image and buttons, leave words and one link. Plain text feels human.
facebookField note. That gorgeous, heavily designed email you shipped got ignored. The old habit is to add more: more images, more buttons, more brand. But it reads like an ad, and people skim ads. Try the opposite on your next send. Kill the header image and the buttons, leave words and one link. Plain text feels like a note from a person.
threadsField note: that gorgeous designed email you shipped got ignored.
Old habit: more images, more buttons, more brand.
Try the opposite. Take your next send, kill the header image and the buttons, leave words and one link. Plain text feels human, and people read notes from people.
pinterestField note on email marketing: why plain text beats a heavily designed email. The method is to strip one campaign bare, kill the header image and buttons, and leave words and a single link. Plain text reads like a note from a person, so people actually read it. A simple email design experiment to try.
blueskyField note: that gorgeous designed email got ignored.
Old habit: more images, more buttons, more brand.
Try the opposite: kill the header image and buttons, leave words and one link. Plain text feels human.
youtubeTitle: Field Notes: Your Pretty Email Got Ignored (Try Plain Text)
That gorgeous, heavily designed email you shipped got ignored. The old habit is to respond with more: more images, more buttons, more brand. The result reads like an ad, and people skim ads. Try the opposite. On your next send, kill the header image and the buttons, and leave words and one link. Plain text feels like a note from a person, and people read notes from people. Strip one campaign bare and watch what happens to replies.