Checklist the per-video bar — engine/sim
86.6/100
quantitative quality · weights learn from your reviews (
engine.sim.memory review social-W33-Sat-2 good|bad)⚠ 3 flag(s) — not yet ship-ready: copy_genericdup_sequence_across_assetsdup_set_across_assets · see docs/strategy/VIDEO-CHECKLIST.md
Composition comp · template family · expected output
9:16 Reelpending1:1 Squarepending16:9 Widepending9:16 4Kpending1:1 4Kpending16:9 4KpendingGIF (SMS)pending
render pending — silent master not yet on disk
expected output: 0/7 rendered — same matrix the /media preview surfaces for this asset.
Composition layer × scene 9 scenes · 65.0s · comp_id + rendered still + tier + the script
| # | Layer (comp_id · still · tier) | Beat | Timecode | Motion | Logo | Audio | VO / on-screen / caption |
|---|---|---|---|---|---|---|---|
| 1 |  matches intent shared field signature-3d | open | 0–6.6s | spatial-parallax | icon·wireframe | ♪ bed_in | Now that anyone can render anything, the idea behind it matters more than the polish on top. on-screen: The idea matters more than ever now |
expected on screen: black ground · dodeca hero in the shared Signal Field · Mensor leads · node-graph · spatial-parallax · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual node-graphshape dodecaground blacktreatment wireframemotion spatial-parallaxpower summoninstrument summon→The idea matters more than ever now | |||||||
| 2 |  matches intent shared field signature-3d | hook | 6.6–13.6s | kinetic-build | icon·wireframe | ♪ node_lock | Old way, people jumped straight to production and ended up with a slick video that said absolutely nothing. on-screen: The old way: skip straight to making |
expected on screen: black ground · dodeca hero in the shared Signal Field · Mensor leads · mark · kinetic-build · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual markshape dodecaground blacktreatment wireframemotion kinetic-buildpower laser-lockinstrument laser-trace→The old way: skip straight to making | |||||||
| 3 |  matches intent NumberedList template | teach | 13.6–21.3s | kinetic-build | icon·wireframe | ♪ node_lock | Here is the move: before any visuals, write the single line of tension the whole piece is built to resolve. on-screen: Write the one-line tension first |
expected on screen: black ground · a NumberedList panel over a dimmed Signal Field · Mensor leads · node-graph · kinetic-build · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id NumberedListvisual node-graphshape dodecaground blacktreatment wireframemotion kinetic-buildpower morphinstrument morph+laser→Write the one-line tension firstcurate items, nodes | |||||||
| 4 |  matches intent RankList template | proof | 21.3–28.6s | receipts-count | icon·wireframe | ♪ node_lock | With that one tension clear, every shot, color, and cut has an obvious answer, keep it or kill it. on-screen: A clear tension guides every choice |
expected on screen: black ground · a RankList panel over a dimmed Signal Field · Mensor leads · receipts · receipts-count · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id RankListvisual receiptsshape dodecaground blacktreatment wireframemotion receipts-countpower receiptsinstrument spotlight→A clear tension guides every choicecurate rows, statsLabels | |||||||
| 5 |  matches intent JsonDiff template | diff | 28.6–36.300000000000004s | crossfade-8f | icon·wireframe | ♪ node_lock | A beautiful piece with no idea is wallpaper. A rough piece with a sharp idea actually sticks in your head. on-screen: Concept beats production value |
expected on screen: black ground · a JsonDiff panel over a dimmed Signal Field · Mensor leads · code · crossfade-8f · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id JsonDiffvisual codeshape dodecaground blacktreatment wireframemotion crossfade-8fpower morphinstrument morph→Concept beats production valuecurate codeLines, fileName, lines | |||||||
| 6 |  matches intent ChecklistCard template | teach | 36.3–44.4s | kinetic-build | icon·wireframe | ♪ node_lock | Now use a model to sketch three rough concepts fast, so you can kill the weak ones before spending real money. on-screen: Use AI to test concepts cheap |
expected on screen: black ground · a ChecklistCard panel over a dimmed Signal Field · Mensor leads · node-graph · kinetic-build · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id ChecklistCardvisual node-graphshape dodecaground blacktreatment wireframemotion kinetic-buildpower morphinstrument morph+laser→Use AI to test concepts cheapcurate items, nodes | |||||||
| 7 |  matches intent StatScoreboard template | proof | 44.4–51.699999999999996s | receipts-count | icon·wireframe | ♪ node_lock | You throw away two cheap drafts in an afternoon and put the budget behind the one that earned it. on-screen: Throwaway drafts, smarter bets |
expected on screen: black ground · a StatScoreboard panel over a dimmed Signal Field · Mensor leads · receipts · receipts-count · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id StatScoreboardvisual receiptsshape dodecaground blacktreatment wireframemotion receipts-countpower receiptsinstrument spotlight→Throwaway drafts, smarter betscurate pillar, stats, statsLabels | |||||||
| 8 |  matches intent SchematicCard template | step | 51.7–58.7s | kinetic-build | icon·wireframe | ♪ node_lock | Three steps: write the tension, sketch a few cheap concepts, choose the one with a real idea inside. on-screen: Step: tension, sketch, choose |
expected on screen: black ground · a SchematicCard panel over a dimmed Signal Field · Mensor leads · pipeline · kinetic-build · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id SchematicCardvisual pipelineshape dodecaground blacktreatment wireframemotion kinetic-buildpower throwinstrument laser-trace→Step: tension, sketch, choosecurate nodes, stages, steps | |||||||
| 9 |  matches intent shared field signature-3d | resolve | 58.7–65.0s | coalescence | icon·wireframe | ♪ bed_out | Anyone can buy polish now. The idea worth polishing is the part still worth real money. on-screen: Polish is cheap, ideas are not |
expected on screen: black ground · dodeca hero in the shared Signal Field · Mensor leads · coalescence · coalescence · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual coalescenceshape dodecaground blacktreatment wireframemotion coalescencepower coalescenceinstrument coalescence→Polish is cheap, ideas are not | |||||||
Format stack 3 aspects · same scenes[], re-cropped
9:16
1080×1920
Stories · TikTok · YouTube Shorts · Reels
1:1
1080×1080
LinkedIn · Facebook · Instagram
16:9
1920×1080
X/Twitter · YouTube · LinkedIn video
Channels 9 destinations
LinkedInX/TwitterYouTubeInstagramFacebookThreadsTikTokPinterestBluesky
Social captions supplemental published copy · per channel (comp_id level)
tiktokNow that anyone can render anything, the IDEA matters more than the polish. (AI-assisted) The move: before any visuals, write the single line of tension the whole piece resolves. Then use a model to sketch three rough concepts fast and kill the weak ones cheap. Concept beats production value.
instagramThe idea beats the polish now.
Write the one line of tension first.
Sketch cheap concepts with AI.
Kill the weak ones early.
#creativedirection #concept #creative #aitools #design
linkedinNow that anyone can render anything, the idea behind it matters more than the polish on top.
The move: before any visuals, write the single line of tension the whole piece is built to resolve. With that clear, every shot, color, and cut has an obvious answer, keep it or kill it. Then use a model to sketch three rough concepts fast, so you can kill the weak ones before spending real money, and put the budget behind the one that earned it.
A beautiful piece with no idea is wallpaper. A rough piece with a sharp idea sticks. Anyone can buy polish now; the idea worth polishing is what's still worth real money.
xNow that anyone can render anything, the idea beats the polish.
Write the one line of tension first. Then use a model to sketch three rough concepts and kill the weak ones cheap.
Polish is cheap. Ideas are not.
temerarii.com
facebookNow that anyone can render anything, the idea matters more than the polish. Before any visuals, write the single line of tension the whole piece resolves, then use a model to sketch three rough concepts fast and kill the weak ones cheap. A rough piece with a sharp idea beats slick wallpaper. temerarii.com
threadsNow that anyone can render anything, the idea beats the polish.
Write the one line of tension first. Then use a model to sketch three rough concepts and kill the weak ones cheap.
Polish is cheap. Ideas are not.
pinterestCreative conception in the AI era: write the one line of tension before any visuals, then sketch cheap concepts with AI and kill the weak ones early. Creative direction, concept development, idea before polish, creative process, pre-production sketching.
blueskyNow that anyone can render anything, the idea beats the polish. Write the one line of tension first, then use a model to sketch three rough concepts and kill the weak ones cheap. Polish is cheap, ideas are not. temerarii.com
youtubeCreative Conception: The Idea Beats the Polish Now
Now that anyone can render anything, the idea behind it matters more than the polish on top. This short shows the move: before any visuals, write the single line of tension the whole piece is built to resolve. With that clear, every shot, color, and cut has an obvious answer, keep it or kill it. Then use a model to sketch three rough concepts fast so you can kill the weak ones before spending real money.
Anyone can buy polish now. The idea worth polishing is what's still worth real money.
#creativedirection #concept #creative