Checklist the per-video bar — engine/sim
86.6/100
quantitative quality · weights learn from your reviews (
engine.sim.memory review social-W32-Mon-3 good|bad)⚠ 3 flag(s) — not yet ship-ready: copy_genericdup_sequence_across_assetsdup_set_across_assets · see docs/strategy/VIDEO-CHECKLIST.md
Composition comp · template family · expected output
9:16 Reelpending1:1 Squarepending16:9 Widepending9:16 4Kpending1:1 4Kpending16:9 4KpendingGIF (SMS)pending
render pending — silent master not yet on disk
expected output: 0/7 rendered — same matrix the /media preview surfaces for this asset.
Composition layer × scene 9 scenes · 50.2s · comp_id + rendered still + tier + the script
| # | Layer (comp_id · still · tier) | Beat | Timecode | Motion | Logo | Audio | VO / on-screen / caption |
|---|---|---|---|---|---|---|---|
| 1 |  matches intent shared field signature-3d | open | 0–6.3s | spatial-parallax | icon·ember-fill | ♪ bed_in | For years a brand meant a logo, a color, and a font you forgot by Friday. on-screen: Branding used to mean a logo |
expected on screen: black ground · dodeca hero in the shared Signal Field · Mensor leads · node-graph · spatial-parallax · icon·ember-fill logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual node-graphshape dodecaground blacktreatment ember-fillmotion spatial-parallaxpower summoninstrument summon→Branding used to mean a logo | |||||||
| 2 |  matches intent shared field signature-3d | hook | 6.3–12.6s | kinetic-build | icon·ember-fill | ♪ node_lock | A brand is not a logo; it is a promise people can predict before they buy. on-screen: A brand is a promise kept |
expected on screen: black ground · dodeca hero in the shared Signal Field · Mensor leads · mark · kinetic-build · icon·ember-fill logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual markshape dodecaground blacktreatment ember-fillmotion kinetic-buildpower laser-lockinstrument laser-trace→A brand is a promise kept | |||||||
| 3 |  matches intent NumberedList template | teach | 12.6–17.8s | kinetic-build | icon·wireframe | ♪ node_lock | Start by writing your promise in one plain line a stranger could repeat. on-screen: Write the promise in one line |
expected on screen: black ground · a NumberedList panel over a dimmed Signal Field · Mensor leads · node-graph · kinetic-build · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id NumberedListvisual node-graphshape dodecaground blacktreatment wireframemotion kinetic-buildpower morphinstrument morph+laser→Write the promise in one linecurate items, nodes | |||||||
| 4 |  matches intent ComparisonTable template | proof | 17.8–24.1s | receipts-count | icon·white-knockout | ♪ node_lock | If a stranger can repeat your line, your brand will travel without you in the room. on-screen: If they can repeat it, it sticks |
expected on screen: black ground · a ComparisonTable panel over a dimmed Signal Field · Mensor leads · receipts · receipts-count · icon·white-knockout logo · caption bottom-left spec (the prompt): comp_id ComparisonTablevisual receiptsshape dodecaground blacktreatment white-knockoutmotion receipts-countpower receiptsinstrument spotlight→If they can repeat it, it stickscurate colA, colB, rows, statsLabels | |||||||
| 5 |  matches intent DiffCard template | diff | 24.1–30.0s | crossfade-8f | icon·liquid-chrome | ♪ node_lock | A pretty logo on a broken promise is just a nicer way to lose trust. on-screen: Pretty logos break promises |
expected on screen: black ground · a DiffCard panel over a dimmed Signal Field · Mensor leads · code · crossfade-8f · icon·liquid-chrome logo · caption bottom-left spec (the prompt): comp_id DiffCardvisual codeshape dodecaground blacktreatment liquid-chromemotion crossfade-8fpower morphinstrument morph→Pretty logos break promisescurate codeLines, lines | |||||||
| 6 |  matches intent ChecklistCard template | teach | 30.0–35.2s | kinetic-build | icon·ember-fill | ♪ node_lock | Then make a one-page brand book: the promise, the voice, three rules, done. on-screen: Build a small brand book |
expected on screen: black ground · a ChecklistCard panel over a dimmed Signal Field · Mensor leads · node-graph · kinetic-build · icon·ember-fill logo · caption bottom-left spec (the prompt): comp_id ChecklistCardvisual node-graphshape dodecaground blacktreatment ember-fillmotion kinetic-buildpower morphinstrument morph+laser→Build a small brand bookcurate items, nodes | |||||||
| 7 |  matches intent KpiGrid template | proof | 35.2–40.2s | receipts-count | icon·wireframe | ♪ node_lock | One page everyone reads beats a fat PDF nobody opens twice. on-screen: One page beats a fat PDF |
expected on screen: black ground · a KpiGrid panel over a dimmed Signal Field · Mensor leads · receipts · receipts-count · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id KpiGridvisual receiptsshape dodecaground blacktreatment wireframemotion receipts-countpower receiptsinstrument spotlight→One page beats a fat PDFcurate kpis, statsLabels | |||||||
| 8 |  matches intent ListCard template | step | 40.2–45.2s | kinetic-build | icon·white-knockout | ♪ node_lock | Promise, voice, three rules: ship that and your brand stays consistent. on-screen: Promise, voice, three rules |
expected on screen: black ground · a ListCard panel over a dimmed Signal Field · Mensor leads · pipeline · kinetic-build · icon·white-knockout logo · caption bottom-left spec (the prompt): comp_id ListCardvisual pipelineshape dodecaground blacktreatment white-knockoutmotion kinetic-buildpower throwinstrument laser-trace→Promise, voice, three rulescurate items, stages, steps | |||||||
| 9 |  matches intent shared field signature-3d | resolve | 45.2–50.2s | coalescence | icon·ember-fill | ♪ bed_out | Branding is just keeping the same promise on every screen, every time. on-screen: Consistency is the brand |
expected on screen: black ground · dodeca hero in the shared Signal Field · Mensor leads · coalescence · coalescence · icon·ember-fill logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual coalescenceshape dodecaground blacktreatment ember-fillmotion coalescencepower coalescenceinstrument coalescence→Consistency is the brand | |||||||
Format stack 3 aspects · same scenes[], re-cropped
9:16
1080×1920
Stories · TikTok · YouTube Shorts · Reels
1:1
1080×1080
LinkedIn · Facebook · Instagram
16:9
1920×1080
X/Twitter · YouTube · LinkedIn video
Channels 9 destinations
LinkedInX/TwitterYouTubeInstagramFacebookThreadsTikTokPinterestBluesky
Social captions supplemental published copy · per channel (comp_id level)
tiktokA brand is NOT a logo. It's a promise people can predict before they buy. Write your promise in one plain line a stranger could repeat — if they can repeat it, your brand travels without you. Then build a one-page brand book: promise, voice, three rules, done. A fat PDF nobody opens twice doesn't count. #branding #brandstrategy #smallbusiness
instagramA brand is a promise, not a logo.
Write it in one line a stranger can repeat.
One-page brand book: promise, voice, 3 rules.
Consistency IS the brand.
#branding #brandstrategy #design #smallbusiness #marketing
linkedinA brand is not a logo. It's a promise people can predict before they buy.
The legacy view treated branding as a logo, a color, and a font. But a pretty mark on a broken promise is just a more expensive way to lose trust.
The exercise we run: write your promise in one plain line a stranger could repeat. If they can repeat it, your brand travels without you in the room. Then capture it in a one-page brand book — the promise, the voice, three rules. One page everyone reads beats a fat guideline PDF nobody opens twice.
Takeaway: consistency is the brand.
xA brand is a promise, not a logo.
Write it in one line a stranger could repeat. If they can repeat it, it travels without you. Then ship a one-page brand book: promise, voice, 3 rules. Consistency is the brand. temerarii.com
facebookA brand is not a logo — it's a promise people can predict before they buy. Start by writing your promise in one plain line a stranger could repeat. If they can repeat it, your brand travels without you in the room. Then build a one-page brand book: the promise, the voice, three rules. One page everyone reads beats a fat PDF nobody opens. Full guide on our site.
threadsA brand is a promise, not a logo. Write it in one plain line a stranger could repeat — if they can, your brand travels without you. Then ship a one-page brand book: promise, voice, three rules. A fat PDF nobody opens twice doesn't count. Consistency is the brand.
pinterestBranding for small business explained: why a brand is a promise, not a logo. How to write your brand promise in one line and build a simple one-page brand book covering promise, voice, and three rules. A practical guide to brand consistency and brand strategy.
blueskyA brand is a promise, not a logo. Write it in one line a stranger could repeat — if they can, it travels without you. Then ship a one-page brand book: promise, voice, 3 rules. Consistency is the brand. temerarii.com
youtubeBranding: Your Brand Is a Promise, Not a Logo
The old view treated branding as a logo, a color, and a font. But a pretty mark on a broken promise is just a more expensive way to lose trust. This short walks through the exercise: write your promise in one plain line a stranger could repeat. If they can repeat it, your brand travels without you in the room. Then capture it in a one-page brand book — promise, voice, three rules. One page everyone reads beats a fat PDF nobody opens.
More at temerarii.com.