Checklist the per-video bar — engine/sim
86.6/100
quantitative quality · weights learn from your reviews (
engine.sim.memory review social-W35-Wed-4 good|bad)⚠ 3 flag(s) — not yet ship-ready: copy_genericdup_sequence_across_assetsdup_set_across_assets · see docs/strategy/VIDEO-CHECKLIST.md
Composition comp · template family · expected output
9:16 Reelpending1:1 Squarepending16:9 Widepending9:16 4Kpending1:1 4Kpending16:9 4KpendingGIF (SMS)pending
render pending — silent master not yet on disk
expected output: 0/7 rendered — same matrix the /media preview surfaces for this asset.
Composition layer × scene 9 scenes · 58.1s · comp_id + rendered still + tier + the script
| # | Layer (comp_id · still · tier) | Beat | Timecode | Motion | Logo | Audio | VO / on-screen / caption |
|---|---|---|---|---|---|---|---|
| 1 |  matches intent shared field signature-3d | open | 0–6.6s | spatial-parallax | icon·wireframe | ♪ bed_in | For years people called the logo the brand, as if a picture could carry a promise alone. on-screen: A logo people called the brand |
expected on screen: white ground · dodeca hero in the shared Signal Field · Mensor leads · node-graph · spatial-parallax · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual node-graphshape dodecaground whitetreatment wireframemotion spatial-parallaxpower summoninstrument summon→A logo people called the brand | |||||||
| 2 |  matches intent shared field signature-3d | hook | 6.6–13.6s | kinetic-build | icon·color | ♪ node_lock | A brand is the promise you keep over and over, the logo is just the receipt for it. on-screen: Brand is the promise, kept |
expected on screen: white ground · dodeca hero in the shared Signal Field · Mensor leads · mark · kinetic-build · icon·color logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual markshape dodecaground whitetreatment colormotion kinetic-buildpower laser-lockinstrument laser-trace→Brand is the promise, kept | |||||||
| 3 |  matches intent NumberedList template | teach | 13.6–20.6s | kinetic-build | icon·color | ♪ node_lock | Write the one sentence a customer would use to describe you when you are not in the room. on-screen: Write the one true sentence |
expected on screen: white ground · a NumberedList panel over a dimmed Signal Field · Mensor leads · node-graph · kinetic-build · icon·color logo · caption bottom-left spec (the prompt): comp_id NumberedListvisual node-graphshape dodecaground whitetreatment colormotion kinetic-buildpower morphinstrument morph+laser→Write the one true sentencecurate items, nodes | |||||||
| 4 |  matches intent RankList template | proof | 20.6–26.1s | receipts-count | icon·color | ♪ node_lock | Then make every touchpoint repeat that sentence, from the invoice to the hold music. on-screen: Every touchpoint repeats it |
expected on screen: white ground · a RankList panel over a dimmed Signal Field · Mensor leads · receipts · receipts-count · icon·color logo · caption bottom-left spec (the prompt): comp_id RankListvisual receiptsshape dodecaground whitetreatment colormotion receipts-countpower receiptsinstrument spotlight→Every touchpoint repeats itcurate rows, statsLabels | |||||||
| 5 |  matches intent CodeWindow template | diff | 26.1–33.4s | crossfade-8f | icon·color | ♪ node_lock | Brand is not a mood board, it is a behavior, the same promise kept on a bad day too. on-screen: Not a mood board, a behavior |
expected on screen: white ground · a CodeWindow panel over a dimmed Signal Field · Mensor leads · code · crossfade-8f · icon·color logo · caption bottom-left spec (the prompt): comp_id CodeWindowvisual codeshape dodecaground whitetreatment colormotion crossfade-8fpower morphinstrument morph→Not a mood board, a behaviorcurate codeLines, windowTitle | |||||||
| 6 |  matches intent ChecklistCard template | teach | 33.4–39.3s | kinetic-build | icon·color | ♪ node_lock | Walk your own buying journey and mark every place reality breaks the promise you wrote. on-screen: Audit the gaps |
expected on screen: white ground · a ChecklistCard panel over a dimmed Signal Field · Mensor leads · node-graph · kinetic-build · icon·color logo · caption bottom-left spec (the prompt): comp_id ChecklistCardvisual node-graphshape dodecaground whitetreatment colormotion kinetic-buildpower morphinstrument morph+laser→Audit the gapscurate items, nodes | |||||||
| 7 |  matches intent StatScoreboard template | proof | 39.3–45.199999999999996s | receipts-count | icon·color | ♪ node_lock | Each gap between the promise and the experience is exactly where trust quietly leaks out. on-screen: The gap is where trust leaks |
expected on screen: white ground · a StatScoreboard panel over a dimmed Signal Field · Mensor leads · receipts · receipts-count · icon·color logo · caption bottom-left spec (the prompt): comp_id StatScoreboardvisual receiptsshape dodecaground whitetreatment colormotion receipts-countpower receiptsinstrument spotlight→The gap is where trust leakscurate pillar, stats, statsLabels | |||||||
| 8 |  matches intent SchematicCard template | step | 45.2–51.800000000000004s | kinetic-build | icon·color | ♪ node_lock | Step one is the one true sentence, before you spend a cent on a single new design. on-screen: Write the sentence first |
expected on screen: white ground · a SchematicCard panel over a dimmed Signal Field · Mensor leads · pipeline · kinetic-build · icon·color logo · caption bottom-left spec (the prompt): comp_id SchematicCardvisual pipelineshape dodecaground whitetreatment colormotion kinetic-buildpower throwinstrument laser-trace→Write the sentence firstcurate nodes, stages, steps | |||||||
| 9 |  matches intent shared field signature-3d | resolve | 51.8–58.099999999999994s | coalescence | icon·wireframe | ♪ bed_out | A brand is kept promises, not pretty pictures. That is how The Big T-M sees branding. on-screen: Kept promises, every time |
expected on screen: white ground · dodeca hero in the shared Signal Field · Mensor leads · coalescence · coalescence · icon·wireframe logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual coalescenceshape dodecaground whitetreatment wireframemotion coalescencepower coalescenceinstrument coalescence→Kept promises, every time | |||||||
Format stack 3 aspects · same scenes[], re-cropped
9:16
1080×1920
Stories · TikTok · YouTube Shorts · Reels
1:1
1080×1080
LinkedIn · Facebook · Instagram
16:9
1920×1080
X/Twitter · YouTube · LinkedIn video
Channels 9 destinations
LinkedInX/TwitterYouTubeInstagramFacebookThreadsTikTokPinterestBluesky
Social captions supplemental published copy · per channel (comp_id level)
tiktokYour logo isn't your brand. Your brand is the promise you keep, over and over. Write the one sentence a customer would use to describe you when you're not in the room, then make every touchpoint, invoice to hold music, repeat it. (AI-assisted edit.)
instagramBrand is the promise, kept.
Write the one true sentence.
Every touchpoint repeats it.
It's a behavior, not a mood board.
The gap is where trust leaks.
#branding #brandstrategy #brand #marketing #temerarii
linkedinTakeaway on branding: the logo is the receipt, not the promise.
A brand is the promise you keep over and over. Start by writing the one sentence a customer would use to describe you when you're not in the room. Then make every touchpoint repeat it, from the invoice to the hold music. Brand isn't a mood board; it's a behavior, the same promise kept on a bad day. Walk your own buying journey and mark every place reality breaks that promise, because each gap is where trust quietly leaks out. Write the sentence before you spend a cent on new design.
xBranding truth: the logo is the receipt, not the promise. Write the one sentence a customer would use to describe you when you're not in the room, then make every touchpoint repeat it. Each gap is where trust leaks. temerarii.com
facebookFor years people called the logo the brand, as if a picture could carry a promise alone. It can't. A brand is the promise you keep over and over. Write the one sentence a customer would use to describe you when you're not in the room, then make every touchpoint repeat it, from the invoice to the hold music. Walk your own buying journey and fix every gap where reality breaks the promise. More at temerarii.com.
threadsYour logo isn't your brand. Your brand is the promise you keep, over and over. Write the one sentence a customer would use to describe you when you're not in the room, then make every touchpoint repeat it. Each gap between promise and experience is where trust leaks.
pinterestBrand strategy guide: define your brand as the promise you keep, write the one sentence customers use to describe you, align every touchpoint to repeat it, and audit your buying journey for gaps where trust leaks. Evergreen branding and brand consistency strategy.
blueskyBranding truth: the logo is the receipt, not the promise. Write the one sentence a customer uses to describe you when you're not in the room, then make every touchpoint repeat it. Each gap is where trust leaks. temerarii.com
youtubeBranding Is a Promise, Not a Logo
For years people called the logo the brand, as if a picture could carry a promise alone. A brand is the promise you keep over and over; the logo is just the receipt. Write the one sentence a customer would use to describe you when you're not in the room, then make every touchpoint repeat it, from the invoice to the hold music. Brand is a behavior, not a mood board. Walk your own buying journey and mark every gap where reality breaks the promise, because that's where trust leaks.
More at temerarii.com.
#branding #brandstrategy #marketing