The scorecard, a render, and honest answers on the four bases the kit cannot test.
The exercises prove you can operate the pipeline. The thing we actually need to know is that you can automate content, which is a larger claim. Some of these you can demonstrate in the kit; some the kit does not contain and you answer in writing. Both are fine — what is not fine is skipping one.
| Base | In the kit? | How you show it |
|---|---|---|
| The calendar is the source of truth | Yes | Nothing is invented downstream. Trace one cell from the calendar through to a rendered asset. |
| Storyboarding | Yes | The storyboard is the spec. Say what your render does and does not match. |
| Composition IDs | Partly | What breaks when a comp id changes, and how you would keep the registry and the renderer from drifting apart. |
| Templates | No — written answer | How you would make one composition serve many cells without a special case per brand. |
| Loops and goals | No — written answer | A goal sets what a period must achieve; a loop runs spec → render → check → improve until it does. Describe how you would close that loop and what stops it looping forever. |
| VLM review and audit at scale | No — written answer | The one we read hardest. See below. |
| Updating the calendar from what you find | Yes | The loop is not one-way. If an audit finds a week that cannot render, the calendar changes. |
| Working live with a Creative Lead | — | They re-author while you are mid-render. What do you re-render, and how do you know? |
Be honest about the split. Four of these are not in the kit and you are not expected to fake them. A clear paragraph on how you would build one beats a vague claim to have done it.
You cannot personally watch six brands' output every week. By week 13 that is the job, so the only workable answer is machine review — a vision model looking at rendered frames and telling you what a gate cannot: text cropped out of the vertical cut, an illegible caption, a frame that is simply black, a mark where it must never be.
Tell us how you would build that: what you would sample, what you would check, what you would do when it flags something, and — most importantly — how you avoid a reviewer that cries wolf. An audit nobody trusts is worse than none, because people learn to click past it. You do not need to have built one. We want to see you reason about it.
On the exercises:
On the render:
The strongest thing you can send is not on any list. Name one concrete change to how this studio produces content — a gate that should exist, a step that is still manual, a pipeline in the owned table you would build first and why. Write it so someone could act on it without asking you a question.