Back Office · office.temerarii.xyz
The source of truth, and the five rules that fall out of it
Back Office · office.temerarii.xyz
The source of truth. Nothing is invented downstream of it, and every rendered asset traces back to a cell.
longform-2026W10-Tue-16x9: format, fiscal week, day, aspect). That id is the join, and an asset that cannot be traced back to a cell does not get published — enforced in code, not by habit.| Rule | Why it is a rule and not a preference |
|---|---|
| Weeks are fiscal, not calendar | A 4-4-5 year with a per-brand anchor is why one brand's week 27 lands in July and another's does not, with no branch in the code. Hardcode a date and you have forked the calendar. |
| Campaigns are placed declaratively | A start week and a beat count, never a hand-written list of weeks. Postponing is a one-line change — and the placement gate then requires the authored weeks to move with it, which is the check that catches a half-finished postponement. |
| Channels come from the brand package | Adding a channel is an edit to the brand's governance file, never a pipeline change. A pipeline that special-cases a brand is the bug. |
| Manual channels stay on the plan | A channel with a real audience and no publish API still gets its payload built, validated and reported as needing a human. A channel that silently disappears is not noticed for weeks. |
| The dirty set is minimal | Edit one field and only the assets that field actually touched are stale. “Re-render everything” is always correct and always wrong. |
You will not hold production credentials — not during selection, not on day one. Nothing reaches an audience without sign-off from the person accountable for the brand. Work travels as a change-set and a reviewable diff.