What to send

Two written blogs, and the thinking behind them. This is the part that decides the seat.

The exercises show you can work inside rails. This shows you can write. Those are different skills and we have hired people who had the first without the second. The blogs are what we actually argue about.

The ask

Two blog posts for Temerarii Media, each 600–1,000 words, written to convert a reader into a customer. Take the subjects from the calendar — the weeks are already authored with a strategic intent, and your post has to serve that intent, not a topic you would rather write about.

One that sells directly. A reader with the problem right now, who should book by the end.
One that sells by being useful. Gives the answer away completely, including the part where they might not need us. That one is harder and it is the one we read closest.

Use AI. Say how.

Generated drafts are completely fine, and we would rather you used them. We are a studio that automates content; pretending our writers hand-craft every sentence would be dishonest and would select for people willing to lie about their process. What is not fine is sending the first thing a model gave you.

Seeded, then adjusted. That is the whole distinction, and it is visible in the output every time:

Seeded — you fed it this brand's rails, the calendar cell, the intent, the audience and the banned list before it wrote a word. It is working inside the brand rather than guessing at one.
Adjusted — you then cut, rewrote, argued with it and threw away the parts that were merely competent. A model will hand you something professional and weightless. Removing the weightlessness is the job.

Unseeded copy reads like any company in the category. At six brands that is not a style problem, it is the failure mode that dissolves a voice — and it is why we would rather see a rough post that could only be about this business than a polished one that could be about anyone.

Send with each post

The seed. The prompt, context and rails you gave it. Paste it.
What you changed, and why. The single most useful thing in the whole submission — it is the difference between an editor and a forwarder.
The one line you would fight for, and what it is doing.
What converts. Name the moment the reader decides, and what you did to earn it.
What you would cut if we told you it had to be 400 words.

Show us you can be creative

Anything beyond the two posts is welcome and it is noticed. There is no list to satisfy — a headline set, a subject line you would A/B, a rewritten cell, a visual direction, an angle nobody asked for. If you make something we did not request and it is good, that is the strongest signal in the whole process.

Creativity here means the idea, not the polish. We are not scoring design. A sharp angle in a plain document beats a beautiful layout around an obvious one, every time.

How to send it

One message, in chat, when it is all done. Both posts, the notes for each, and anything extra. Paste them in the message or link a doc that is actually open — a link that asks us to request access is a link we cannot read.

Also tell us how long the whole thing took, honestly. We use it to calibrate the exercise, never to compare candidates against each other.

What we are reading for

Does it sound like this business, or like you? A Creative Lead writes in other people's voices. Copy that sounds exactly like your own portfolio is a warning, not a credential — and at six brands it is disqualifying.
Would a real customer finish it? Read it as somebody with the problem and no patience.
Does it earn the ask? A call to action after a post that gave nothing is just an advert with a longer preamble.
Did you disagree with something? A rail, a cell, the brief. The strongest submissions push back, because someone who accepts every rule will not catch the rule that is wrong.

Unpaid, and nothing you write here ships. It runs on a fictional business and has no value to us — that is what makes it qualification rather than free work. Everything after selection is paid.