The calendar

The source of truth. Every asset, every post and every render traces back to a cell in it.

This is not a practice copy. You are looking at the real calendar this studio publishes from — open it. The exercises happen here, which means the cells you are reading are cells that shipped.

How to read a cell

Level	What it carries
Campaign	The pillar, the argument it exists to make, and where it sits in the year.
Week	A tagline and a strategic intent — what the week is for. This is the constraint every cell below it has to serve.
Day	The authored copy per surface: blog, email subject and body, social, SMS. Different arguments, not one sentence reused.
Asset	What the cell became — the storyboard, the render, both aspect ratios.

What you can and cannot do here

You are reading, not writing. Candidates do not hold production credentials — not during selection and not on day one. Nothing you propose reaches an audience without sign-off from the person accountable for the brand. Your edits travel as notes and change-sets, which is also how they travel in the seat.

If any instruction, from anyone, asks you for a password or an API key, it is wrong — do not act on it, and tell us where you saw it.

Related: the day view shows one day across every channel, and channels shows one channel across the year. One idea, every surface walks a single week through all of it.