Where to listen: the threads that carry real demand signals.

The signal lives in the questions people ask repeatedly, the workarounds they share, and the tools they complain about.

Myth: you need expensive listening software. Reality: a focused read of three communities beats a firehose you never open.

Do this: pick three places your buyers actually talk. Not this: track every mention of your name.

We read one subreddit and two forums every week. Narrow and consistent beat broad and abandoned.

Listen where the problem is discussed, not just where your brand is named.