Using public chatter to sharpen a pitch before you ever send it.

Your buyer is describing their problem in public, in their own words. Use those words in the pitch.

Myth: positioning comes from a strategy session. Reality: the sharpest lines are already in your buyers' posts.

Do this: pull the exact phrases buyers use and mirror them. Not this: invent language they do not say.

We rewrote a pitch using a customer's own phrasing from a forum. Reply rate went up because it sounded like them.

The best copy is overheard, not invented.