Media — and how it lines up with the calendar

The calendar says what a week argues. Media is what that week actually became.

Same rows, opposite ends. Every asset carries the week and campaign that produced it, so you can hold the plan and the output side by side. The gap between them is what you are looking for.

How an asset is identified

Nothing is filed by hand. Every rendered asset gets an id built from the cell that produced it:

longform-2026W10-Tue-16x9 → format, fiscal week, day, aspect ratio

That id is the join. From an asset you can reach the cell, the campaign, the brand and the goal it served. From a cell you can reach every asset it produced. An asset that cannot be traced back to a cell does not get published — that rule is enforced in code, not by habit.

What the media view is for

Question	What you are checking
Did the week actually render?	A cell can be authored, pass every gate, and still have no asset behind it. Media is where that shows.
Do both aspects exist?	One source produces 16:9 and 9:16. A vertical cut where the point is cropped out is a common and invisible failure.
Does it match what you briefed?	You wrote the storyboard. This is where you check the render against it — and where you refuse it if it does not serve the argument.
Is it still the current version?	Edit a cell and its assets go stale. The system names which ones, so you re-render those and not the other fifty.

The Monday loop

Calendar → render → media → publish → reports → next week’s calendar. Media is the checkpoint where the plan meets what was actually made, and it is the last place a mistake is cheap.

Not in this sandbox. A media view needs rendered files and this practice brand has none — showing you an empty grid would teach you nothing. In the seat it is one of the two views you open every morning.