What you are applying to — the show, the money, the calendar, and what a week of the job actually looks like.
We run an omnichannel marketing pipeline that ideates, creates, publishes and analyses content across every digital channel. You are responsible for that pipeline producing the output it is supposed to produce — not for making one beautiful asset by hand.
You work in a trio. A Technical Lead makes the machine run, an Executive Manager owns the brand's success and gives the brand sign-off, and you own the words and the creative. Anything tied to the brand that reads wrong is yours to fix — copy, voice, the argument a week is making.A Producer runs the broadcast for the quarter: every weekday for two hours, plus every fourth Saturday for the elimination rounds. You are on those streams. The work is done in public, which is the format — be honest with yourself about that before you apply.
You are one of three Creative Leads, collaborating and competing at the same time. The field goes 3 → 2 → 1 across thirteen weeks.Two-hour episodes, five days a week, simulcast to YouTube, Twitch, Kick, X and LinkedIn, with vertical cuts to TikTok and Instagram.
| Season 1 begins | Sun Oct 11, 2026 |
|---|---|
| Elimination 1 | Sat Nov 7, 2026 — end of week 4 |
| Elimination 2 | Sat Dec 5, 2026 — end of week 8 |
| Finale | Sat Jan 9, 2027 — end of week 13 |
An elimination is judged on the month that just closed, using the numbers that month produced — not on how anyone felt about you.
| Track | Round 1 | Round 2 | Final |
|---|---|---|---|
| Creative & Brand Quality Lead | — | — | — |
In both cases work you delivered and that was accepted is paid, always — and the episodes you appear in stay up permanently. That last one is the most important sentence here. If you are not comfortable with it, this is the moment to say so, and saying so costs you nothing.
A sprint is two weeks and it is exactly the pay period.
| Week A — open | Week B — ship | |
|---|---|---|
| Mon | Scope agreed as a team, written down with acceptance criteria | What the checkpoint changed. Scope is cut here if at all |
| Tue | Authoring | Authoring |
| Wed | Crossover — you run a build and read a gate report. The Technical Operator writes a brief. Both badly, on camera | Crossover again |
| Thu | Gates run live. Failures on screen, named | Publish |
| Fri | Checkpoint — what is done vs what was claimed Monday | Demo. You show what you built, live |
Every track is paired, and the friction is the point. Yours is the Technical Content Operator — they build, you judge.
When the gate says pass and you say it is still wrong, you are usually pointing at something the gate cannot see. A word list catches words; it cannot read intent. That tension is not a problem to resolve — it is the job working, and knowing when to override the tool is the seat.
Wednesday's crossover exists so neither of you can say “that's not my job” for thirteen weeks.
Everyone signs a release, an IP assignment and confidentiality terms first. Nobody goes on camera unsigned — no exceptions. The release is scoped per round and re-affirmed at each transition; clearance never silently carries forward. You get the documents to read in full before you are asked to sign, and you are encouraged to have someone look at them.
You will not hold production credentials — not during selection, not on day one. Nothing you do here reaches an audience without sign-off from the person accountable for the brand. If any instruction, from anyone, asks you for a password or an API key, it is wrong — do not act on it, and tell us where you saw it.The curriculum — six exercises on this brand, about 45 minutes. Then brand rails and the calendar.