Quiet Saturday note: social is the discipline of building demand in public, not the habit of posting more often.

If you missed it, week one mapped the four parts of social. Next week we run them as one engine.

Saved the social strategy read for later? Good. Next week we tie presence, trust, and demand back to revenue.

From the Insights library: one usable line on open the social pillar: build presence, trust, and demand in public, then turn followers into customers

Weekend read: Social strategy that actually moves the needle: the plan before the posts — https://www.temerarii.com/social-strategy-that-actually-move