W35 · Thu
Week 35 · Thu
Thublack colorway♪ bed-lib-036.mp3
Q3 · W35
longformSocial at scale: one story, nine native channels
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threadEmail Hero GIF
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threadBranding
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threadContent Creation
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threadArtificial Intelligence
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threadInfluencer
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threadMinus the Hype
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+ output-policy publish set · 6 (blog · email · social · sms) — click any to open its granular page
Email
block-stack 600px
When a spreadsheet is still the right automation platform.
copy ready · render pending · open →Social 1
native cut · 9:16·1:1·16:9
Sometimes the right platform is a spreadsheet and a scheduled script. Do not over-buy for the volume you have.
copy ready · render pending · open →Social 2
native cut · 9:16·1:1·16:9
Myth: spreadsheets do not scale. Reality: they carry more production work than most teams admit, and that is fine.
copy ready · render pending · open →Social 3
native cut · 9:16·1:1·16:9
Do this: size the platform to this year's volume. Not this: buy for the scale you hope to hit.
copy ready · render pending · open →Social 4
native cut · 9:16·1:1·16:9
A client ran a real pipeline on a sheet for two years. We only replaced it when the row count finally broke it.
copy ready · render pending · open →Social 5
native cut · 9:16·1:1·16:9
Match the tool to the load you have, not the load you imagine.
copy ready · render pending · open →