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Week 32 · Mon — the day's video(s) + publish set.

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W32 · Mon

Week 32 · Mon

7 video + the day's publish set
Mon7 video + publish setblack colorway♪ bed-lib-019.mp3
Q3 · W32
longform

Social at scale: one story, nine native channels

longform-W32-Mon
LongFormChaptersLongFormChapters138.6s · 8 scenesblack
s1s2s3s4s5s6s7s8
⚠ 4 flagsscript0/9 rendered
open production →
Q3 · W32 · Mon
thread

Email Hero GIF

email-gif-W32-Mon
SignalFieldReelSceneReel15.0s · 3 scenesblack
s1s2s3
⚠ 4 flagsscript0/9 rendered
open production →
Q3 · W32 · Mon
thread

Augmented Reality

social-W32-Mon-1
SignalFieldReelSceneReel48.9s · 9 scenesblack
s1s2s3s4s5s6s7s8+1
⚠ 3 flagsscript0/9 rendered
open production →
Q3 · W32 · Mon
thread

SlotSlot — the omnichannel marketing command center (the product)

social-W32-Mon-2
SignalFieldReelSceneReel50.4s · 9 scenesblack
s1s2s3s4s5s6s7s8+1
⚠ 3 flagsscript0/9 rendered
open production →
Q3 · W32 · Mon
thread

Copywriting

social-W32-Mon-3
SignalFieldReelSceneReel50.2s · 9 scenesblack
s1s2s3s4s5s6s7s8+1
⚠ 3 flagsscript0/9 rendered
open production →
Q3 · W32 · Mon
thread

Interviews & Discussion

social-W32-Mon-4
SignalFieldReelSceneReel51.2s · 9 scenesblack
s1s2s3s5s6s7s8s9
⚠ 3 flagsscript0/9 rendered
open production →
Q3 · W32 · Mon
thread

Minus the Hype

thread-minus-the-hype-W32-Mon
BoldStatementSceneReel29.9s · 5 scenesblack
s1s2s3s5
⚠ 6 flagsscript1/9 rendered
open production →
+ output-policy publish set · 6 (blog · email · social · sms) — click any to open its granular page
Email
block-stack 600px
The blank page: how we frame the problem before we draw anything.
copy ready · render pending · open →
Social 1
native cut · 9:16·1:1·16:9
Before any concept, we write the problem in one plain sentence. Vague briefs make vague work.
copy ready · render pending · open →
Social 2
native cut · 9:16·1:1·16:9
The blank page is not the enemy. An unclear problem is. We define the problem first.
copy ready · render pending · open →
Social 3
native cut · 9:16·1:1·16:9
We start with the outcome the work has to earn, then design backward to the concept.
copy ready · render pending · open →
Social 4
native cut · 9:16·1:1·16:9
A good brief names who it is for, what it must do, and how we will know it worked.
copy ready · render pending · open →
Social 5
native cut · 9:16·1:1·16:9
Behind the start: the one-sentence problem that anchored the whole concept.
copy ready · render pending · open →