This file is THE source. Every public surface — the Lab (temerarii.xyz), the Back
Office (office.temerarii.xyz), and the content (gtm.yaml + the calendar + every script) —
quotes ONE story told three ways. Edit here first; the surfaces follow.
Canonical inputs: brands/temerarii-media/content/_context/gtm.yaml (the operator receipts,
the offer ladder, the ICP) + GOAL.yaml (the live calendar). Receipts only — no fabricated
numbers. The real, verifiable ones: 35% YoY · 13 production flows · 8+ years.
The whole machine is open — see it run (the Lab) · run it yourself (the Office) · here's the method (the content).
Minus the hype. Receipts over rhetoric.
The studio is the hero. The machine is open at the top of the funnel; the offers are the
ladder you climb from there.
The same conviction — open by design, run on ourselves first, give the method away —
expressed once per surface. Not three different stories; one told three ways.
| Surface | Domain | The same story, this way |
|---|---|---|
| The Lab | temerarii.xyz | See it run. The front door — live experiments + the machine's output, in public. |
| The Office | office.temerarii.xyz | Run it yourself. The control room — the open-source engine that plans, renders, certifies, ships. |
| The Content | the calendar / the 9 channels | Here's the method. Build-in-public — we teach exactly how the machine works (AI · APIs · MCP · the pipeline). |
| The Academy | Community Incubator / Temerarii Academy | We teach it. The give-it-away mission — free/accessible AI + digital skills, classes Fall 2026. |
Lab is the front door. Office is the control room. The Academy is where we teach it.
Name him on the Lab and the Office. The studio stays the hero; Dom is the receipt that the
thesis isn't theoretical. The rare triple — studied it · shipped it · teaches it — is
the credibility. Most have one leg of the tripod.
courses taught by the actual tool-builders (Anthropic · Meta · LangChain · crewAI · Neo4j ·
HuggingFace · Letta · Mistral · Arize). Proof repo: github.com/temerariimedia/ai-bootcamp.
automation flows** on self-hosted infra (Docker/Postgres/Caddy/DigitalOcean) · n8n→typed
Pydantic Python · SlotSlot · SIE · the content machine · the Lab — 8+ years bridging
creative go-to-market and backend automation.
(classes Fall 2026).
"Minus the hype · receipts over rhetoric" is earned: for any claim we can name the exact
course, the exact build, and the exact result.
The open top-of-funnel is free and visible; the offers are the rungs climbed from it. There
is an offer for every business type, budget, and involvement level, at all times — we route
by tier (and by engagement model: do-it-yourself · advisory · done-for-you).
| Rung | Offer | Who |
|---|---|---|
| T0 · Open / free (always) | The whole system shown + available — the open Office (registry · flows · docs · cast) + the Lab + the Academy + the blog. The free 1-hr consult is the front door off that proof. | everyone |
| T1 · Self-serve / low-cost | SlotSlot (the app) + the Academy cohort + templates/playbooks. | SMB · solo · nonprofit |
| T2 · Project / wedge (fixed fee) | A run-ahead seasonal campaign build OR the Autonomous Outbound Machine. | SMB → mid-market |
| T3 · Retainer | Ongoing run-ahead campaigns + reporting (the run-rate). | mid-market |
| T4 · Enterprise / custom | SIE compliance-as-a-service · custom dev/apps · full GTM ecosystem. | enterprise · scaled DTC/retail · municipal |
The wedges (SIE · SlotSlot · the 8 services · the Academy) are the named rungs. Climb the
ladder from the open top.
The build-in-public surface area — the real stack the engine runs on, by domain. Each is a
flagship the content names specifically:
data-rights product. "Signals, not scores · intent, not eligibility."
content-index.json → the agent plans, composes bespokeelements, renders (Remotion + ffmpeg), certifies (the simulator), and ships to 9 channels.
spatial / generated-media lane (the Lab's Signal Field is the live artifact).
(Claude Code orchestrating direct MCP calls — the n8n→Pydantic destination).
corpus studied · 13 flows built · self-hosted n8n operated · converted to typed Python ·
taught in the Academy.
Naming discipline: the registry/flows/harness pages are facets of ONE thing — **the
MCP stack** (the open-source engine). Don't present them as three separate products.
We help every type of business that touches consumer data or runs campaigns and wants
measured results over theater — routed by tier + engagement model so there's a fit for
everyone:
San Antonio rooted (the SA–ATX corridor), sold globally. The brand and ICP are not geo-limited.
Pragmatic, demystifying, ROI-first — minus the hype. Name the problem in plain words, show the
work, tie it to revenue. No inflated vocabulary, no performed excitement. Confidence reads
quieter than hype. "Thought leader" is proven by the build-in-public cadence (the calendar ·
the Lab · the Academy), not declared. (Governance: tone-sheet + governance/brand.json;
brand chrome is logo-only — never type the wordmark on an asset.)
Performance · Brand · Multimedia · Social · Strategic Relations · IT & Development ·
Staff Training · Emerging Tech. The Lab and the studio both draw from all eight; that breadth
is the brand — and the T4 "8 services" rung of the ladder.