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FX-VOCABULARY.md

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FX Vocabulary — decoded from the reference board, flipped on-brand, built to SURPASS

The bar: not match these references — surpass them by combining their FX with the full brand book (3D Signal Field · generative backplates · the mark + pillar shapes · sound). Each technique below is mapped to a brand-flipped template move. Flip rule: keep the technique + edit rhythm, replace the look with red/black/white · Tahoma · the Signal Field. Reject: their palettes (navy/multicolor/pastel/serif), and — operator-locked — NEVER "Coming Soon." Everything is LIVE; people can sign up → every CTA is active (Sign up · Try it · Book now · Partner with us · See it live).

Reference → technique → our flipped (and surpassed) move

1. EVLVE ×3 — the north-star (premium clean motion + value-prop storytelling)

  • One message per shot (~1.5–2.5s beats): question hook → benefit words → brand. → our reel arc, but each "shot" is a 3D Signal Field beat, not photo B-roll. Surpass: the word and the 3D shape move together (kinetic type + camera dolly through the shape).
  • Bold type lower-left / centered, one word per beat (RECHARGE · RECOVER · EVOLVE). → Tahoma kinetic-build, one claim per beat.
  • Icon-list feature panels ("EXPLORE & STACK" — colored icon chips + labels on dark). → our §13 icons + §09 data rows, animated (rows build in). Surpass: the panel is a html-in-canvas surface floating in the 3D space, not a flat card.
  • Clean logo end-card + status line. → the mark at scale (ground-correct) + a LIVE CTA (NOT "coming soon"): "Open now — sign up at temerarii.com". Surpass: the end-card is the ★coalescence★ resolve.
  • Flip: EVLVE's navy + blue/red/purple lighting → our near-black + red-only accent + white.

2. eight.seconds — rotating 3D card-cluster (a "galaxy of proof")

  • Hundreds of thumbnails orbiting in a sphere on black. → our cell-cards / receipts orbiting in a 3D cluster (extend the orbiting-shapes engine to instanced cards). Surpass: the cluster coalesces into the mark (our signature), and each card is a real receipt (proof, not decoration).

3. algo.andre — animated data-visualization

  • Line charts draw-on, scatter/density clusters, heatmap grids, neon-on-dark. → our proof/receipts + technical-data lane: animated charts, the §14 registry graph, density grids — red/white on near-black. Surpass: the data is our real numbers (receipts-count), rendered as 3D-depth charts in the Signal Field.

4. spherevegas — vast cosmic particle field (scale · glow · depth)

  • Thousands of glowing orbs, deep parallax, awe-scale. → our ember field scaled to a cosmic spectacle for peak/hero moments — deep red/white star-field with the mark + shapes among it. Surpass: this is literally "go to the moon" on-brand (deep space is our world); use sparingly as the awe beat, then resolve to restraint.

5. codewith_kk + designpeedia — animated educational carousels

  • Code-window cards (mac dots + syntax highlight), comparison tables, numbered-chip lists, cheat-sheets, sliced-portrait collage. → templates 17–22, animated (code types on · table rows build · chips count in). Flip pastel/navy/orange/serif → black/red/white + Tahoma. Surpass: the code-window and table live in the 3D scene (html-in-canvas), embers behind, the mark watermark — not flat slides.

6. jonathonmj / warwatchz / lky / 0ojin — creator-edit pacing (talking-head, tight cuts)

  • Person-to-camera, fast cuts, captions, product hold. → the AvatarReel lane: our HeyGen avatar (0d5c56ad…) + ElevenLabs voice (Q6okRPB0…) + SFX lower-thirds + Signal Field bg + burned captions. Surpass: the avatar is composited into the 3D space (not a flat talking head), with the orbiting cast behind.

The "surpass" stack (what we have that they don't)

Real-time 3D Signal Field (their B-roll is photo/stock) · generative on-brand backplates (§08 recipe — nebula/chrome/grain, so 500 assets vary) · the mark + 8 pillar shapes as a coherent universe · the ★coalescence★ signature peak · sound design (VO + music bed, ducked) · one governed system (every asset from brand.json, gated). Same edit discipline as EVLVE, a deeper world underneath.

The flagship = the 60s "Insight" long-form (operator: "I love the 60s EVLVE, but make our conversation MORE CONTEXTUAL and FLOW better")

EVLVE's 60s stacks discrete panels (what-to-bring · process · feature menus) — informative but choppy. Ours flows as one contextual conversation, because we have a lot of insight to share (the ~77-post Insights library + the engine's real data). The flagship HowItWorksReel60 arc:

  1. Context hook (0–6s) — name the viewer's actual situation/problem in plain words (not a generic claim). "You're shipping content and it's drifting / not converting / eating your week."
  2. The insight (6–35s) — teach something real: the method + the data, flowing beat-to-beat with connective transitions (not hard panel cuts). Animated data-viz (algo.andre move) + receipts + the §14 registry where it earns it. This is the value — we give before we ask.
  3. Proof (35–48s) — the receipts: what it produced, the count-ups, the orbiting cards of evidence.
  4. How it works → you (48–56s) — tie the insight back to the viewer: here's how you get this.
  5. LIVE resolve (56–60s) — coalescence into the mark + an active CTA (sign up / book / partner — never "coming soon").

Flow rule: connective transitions (match-cut through the shape, embers carry across, camera never resets) so it reads as one continuous thought, not slides. Insight-led rule: every long-form teaches first (the brand is "receipts over rhetoric, minus the hype" — earn attention with value). The educational lane (code-window · tables · cheat-sheet · data-viz) is therefore PRIMARY, not secondary — it's how we share what we know at scale.

CTA / status rule (operator-locked)

No "Coming Soon." Ever. Everything is live and bookable. Default CTAs by surface: reels/social → "Sign up — temerarii.com" / "Book now"; B2B → "Partner with us"; Lab/tech → "Try it live — temerarii.xyz". The end-card always offers an action that works today.