Decision (operator, 2026-06-01; blog model revised 2026-06-09 — WordPress removed): run two distinct publishing properties so they rank for different intents and never cannibalise each other. They cross-link, so authority flows both ways.
| Property | Platform | Publishes | Ranks for | Publish path |
|---|---|---|---|---|
| temerarii.com | Duda (keep) | Campaigns + scientific papers | Commercial / services queries + formal authority (research, consent-first data / SIE, marketing-science) | Duda CMS (existing) |
| temerarii.xyz | Static HTML + the Lab front door | Knowledgebase: the actual business + experiments | Practitioner / technical / build-in-public queries (how we built X, tooling teardowns, agent + render pipelines, WebGL experiments, model evals) | temerarii.xyz/blog (static, served by the Lab) |
The split is deliberate: .com owns the commercial + formal-research universe; .xyz owns the technical / build-in-public universe. No query should be a fair target for both.
Blog model (operator-locked 2026-06-09): the daily blog is a static HTML article generated into apps/lab/public/blog/<slug>/index.html and served at temerarii.xyz/blog/<slug> — no CMS, no WordPress. The weekly curated pick still publishes to Duda on .com (the canonical for campaigns/papers). Cadence: 1/day static (.xyz/blog) + 1–2/wk Duda (.com).
temerarii.xyz/ → the Lab (R3F cinematic front door, Vercel SPA) — UNCHANGED
temerarii.xyz/blog → the static knowledgebase index
temerarii.xyz/blog/<slug> → individual static posts (apps/lab/public/blog/<slug>/index.html)
Subdirectory (not subdomain) so all ranking authority consolidates on the one apex. The Lab stays the hero at /; the knowledgebase rides underneath at /blog as static files in the same Vercel deploy.
No proxy/rewrite is needed for the blog — /blog/<slug>/index.html are real static files in the Lab's public/, so the existing SPA catch-all serves them directly. No WP_ORIGIN, no /build rewrite.
Pillar → cluster, internally linked, EEAT — same architecture as the .com Insights, different territory:
Each post links up to its pillar and across to the relevant .com paper/service (and .com papers cite the .xyz experiment that produced the data). That reciprocal linking is the cross-property authority play.
The daily blog is generated as a self-contained static article (the office's render_publish_view._seo_article renders the full SEO anatomy — meta/canonical/JSON-LD/keywords/internal+external links/FAQ) and written to apps/lab/public/blog/<slug>/index.html. No CMS round-trip, no plugin, no auth token — it ships in the same Vercel deploy as the Lab. Pipeline:
engine content (HTML/MD) → SEO article template (brand-locked, from governance/brand.json)
→ apps/lab/public/blog/<slug>/index.html → temerarii.xyz/blog/<slug>
/blog cluster pillars; keep the Duda weekly canonical in engine/integrations/duda.py.