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BLOG_EDITORIAL_STANDARD.md

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Blog Editorial + SEO Standard — the cornerstone bar

Status: binding · Owner: Temerarii Media · Applies to: every blog on the calendar (blog_body + blog_body2), W23–52 and forward. Source articles live at content/blog/<date>-<slug>.md. Supersedes the 600–1200w note in CALENDAR_CELL_SPEC.md.

Synthesized from: Orbit Media editorial guidelines + 22-point checklist (1500–2800w, curiosity subheads, internal links, no corporate-speak); Google Search Central "Creating helpful, reliable, people-first content" (original analysis, first-hand experience, clear authorship, descriptive headers, avoid word-count obsession, do not mass-automate); the 2026 E-E-A-T playbook (trust + author authority are hard ranking infrastructure post the March 2026 core update); Backlinko/local-SEO 2026 (hyperlocal [service] in [neighborhood], LocalBusiness schema, NAP).

0. The bar

  • Length: 2500+ words. Long-form cornerstone pieces. Length must serve depth, never padding — Google penalizes word-count-for-its-own-sake.
  • One topic per post. Build topical authority; no cannibalization between the week's blog and blog2.
  • E-E-A-T or it does not ship. Every post must contain at least one of, ideally all: first-hand Temerarii experience ("when we ran this on ourselves…"), a real receipt (a number/outcome we can actually show — never fabricated), and original analysis the reader can't get from a generic source. This is the line between cornerstone content and the mass-produced AI content the 2026 core update demotes.

1. Structure (HTML hierarchy)

  • Exactly one H1 = the post title, with the primary keyword front-loaded.
  • H2 for main sections, H3 nested — descriptive and curiosity-triggering, not sensational. 3–5 main points per section.
  • Intro: a hook (named problem or a real moment), with the primary keyword in the first two sentences, and a one-line promise of what the reader will leave with.
  • Body: short paragraphs (2–3 sentences max), bullet/numbered lists for scannable facts, a visual anchor or callout every few hundred words. Markdown ##/### subheads.
  • Close: circle back to the opening, then a single clear CTA (try the Lab, book a first-outcome call, read the next pillar).
  • For 2500+ pieces, open with a short "what you'll learn" list (acts as a table of contents).

2. E-E-A-T signals (mandatory)

  • Byline + author authority: attributed to Temerarii Media (or a named operator); link to the About/credentials page.
  • Process transparency: show the method — how we tested it, the steps, the checkpoints (the "we ran the machine on ourselves" register).
  • Original, not summarized: add value a reader cannot get by reading the first Google result. Proprietary framing, our own examples, our own data.
  • No fabrication: never invent client names, metrics, or results. If we can't show it, we don't claim it. Use Temerarii's own runs as the receipts.
  • Sourcing: link 1–2 authoritative external sources where a claim needs backing.

3. SEO geography — San Antonio rooted, global reach

  • The brand is global, not hyper-local. Temerarii is HQ'd in San Antonio, TX (NAP: 110 E Houston 7th Floor #50, San Antonio, TX 78205 · (830) 507-2975 · support@temerarii.com), but the audience and topical authority are not geo-limited. Win on topical authority across the 8 pillars, not local keyword stuffing.
  • Local signals = trust anchor, not targeting. Site carries LocalBusiness JSON-LD with the San Antonio NAP (E-E-A-T trust + "near me" coverage); each article carries Article JSON-LD (headline, author, datePublished). Don't bend national topics toward a city.
  • Global topical SEO: target the head + long-tail of the topic (e.g. "AI marketing automation, minus the hype"), build internal-link clusters within each pillar, and earn authority through depth + first-hand experience — that's what ranks globally and in AI Overviews.
  • Mention a place only when the topic genuinely has local intent (an event, a regional case); otherwise write for everyone.
  • Original imagery over stock where used; descriptive keyword-aware alt text.

4. On-page SEO checklist (per post)

  • Title ≤ ~60 chars, primary keyword front-loaded, no clickbait.
  • Meta description: one punchy sentence with the target phrase.
  • Clean slug: lowercase, hyphens, location+topic where local (content/blog/<date>-<slug>.md).
  • 3–5 internal links to related pillar/insight posts (distribute authority, guide toward conversion).
  • 1–2 external authoritative links.
  • Image alt text filled with descriptive, keyword-aware text.

5. Voice (Temerarii rails — non-negotiable)

  • "Minus the hype." Conversational, active voice, plain language. No jargon, no corporate-speak.
  • Zero banned words (see governance/brand.json): revolutionary, game-changer, synergy, disrupt, cutting-edge, world-class, ninja, rockstar, guru, unleash, supercharge, skyrocket, leverage, seamless, paradigm, next-level, best-in-class, magic, secret sauce, hustle, grind, blessed, 10x, mind-blowing, insane, crushing it.
  • No exclamation marks, no emoji. Confidence reads quiet. Frames: named problem → working fix, "from [problem] to [result]", receipts over rhetoric.

6. Pre-publish gate (13-point)

  1. ≥ 2500 words, length earns its place. 2. One H1, logical H2/H3. 3. Primary keyword in first 2 sentences + title. 4. First-hand experience / real receipt / original analysis present. 5. No fabricated results. 6. Byline + author link. 7. 3–5 internal links. 8. 1–2 external sources. 9. Texas / SA–ATX local relevance where intent is local (else national/global, honestly — brand is global). 10. Short paragraphs + lists + subheads. 11. Single clear CTA. 12. Zero banned words, zero exclamations/emoji. 13. Meta description + clean slug + image alt text.
Net: long-form because depth ranks and serves the reader — and every piece proves Temerarii did the thing, so the length is E-E-A-T, not filler.