Building a content calendar a two-person team can actually keep.

A calendar you cannot maintain is a wish list. Build for the team you have, not the team you want.

Myth: daily posting is the bar. Reality: three consistent posts beat seven you abandon by week two.

Do this: set a cadence you can hold for a quarter. Not this: commit to a volume that burns the team out.

We dropped from daily to a cadence we could keep. Output fell, results rose, because nothing slipped.

Consistency you can sustain outperforms volume you cannot.