Step four, distribution: nine channels scheduled and posted from one calendar, with the limits shown.

Step four: distribution. Nine channels scheduled from one calendar, each post timed for its audience.

We will show you what broke and what we fixed. A real pipeline has rough edges, and we keep them visible.

This is the calendar that shipped this campaign, the same one a partner would brief into.

Transparency includes the manual checkpoints. Here is exactly where a person still has to approve.

Four steps, one engine, our own content live. Tomorrow we tie it back to the numbers we watch.