The brand is a power system (brand book §16). This is the canonical cast — the pillars personified — bound to every asset (who leads it · how it teaches with the motion graphics). One source: engine/lib/characters.py.
performance
dodeca
liquid-chrome
black
receipts
deliberate, settles facing you on lock
cut-gem dodecahedron; 12 pentagonal faces are live html-in-canvas readouts; chrome, mirror-precise; laser locks one face and the metric ticks up
Backstory: Refuses vanity metrics; locks onto the one number that moves a decision.
Defeats: the dashboard nobody reads
brand
icosa
3d-extrude
white
coalescence
gathers inward, blooms
icosahedron forming-seal in daylight; shards of the other seven shapes orbit then coalesce into the colour + extruded mark; it unifies the range
Backstory: Forges one identity out of chaos; assembles the mark from fragments.
Defeats: the logo-by-committee
multimedia
octa
liquid-chrome
black
spatial-parallax
glides; the camera dollies with it
octahedron prism/lens; refractive chrome; projects the volumetric SPOTLIGHT cone from its apex to light whatever it points at; refracts embers into chromatic streaks
Backstory: Proof you're real; the camera-mover that lights the truth.
Defeats: the stock-footage lie
social
torus
ember-fill
red
mark-swarm
spins, pulses, emits
ember-lit torus broadcast-ring; TM marks fire from the ring outward to the nine platforms; the ring pulses like a transmitter
Backstory: Carries one story to nine platforms; multiplies the mark and sends it.
Defeats: post-and-pray
strategic_relations
tetra
wireframe
black
throw
pivots to aim, throws a link
pure-wireframe tetrahedron node; laser lines shoot from its vertices to other shapes, drawing the connective web (range under one house)
Backstory: Turns access into leverage; links the network with summon-throw.
Defeats: the cold pitch
it_dev
box
wireframe
black
summon
assembles edge-by-edge, snaps to grid
blueprint cube on a 44px grid; draws its own wireframe on edge-by-edge, then terminal/code (html-in-canvas) materializes on its faces; laser welds each edge
Backstory: Builds the operating layer live; structure made visible.
Defeats: the duct-tape stack
staff_training
knot
white-knockout
black
morph
unravels, demonstrates, re-forms
woven torus-knot; kinetic-build morph — the knot unravels into a numbered step-flow (the lesson) then re-knots; the laser traces the path as the teacher's pointer
Backstory: Learn by doing; turns complexity into clarity into mastery.
Defeats: the slide deck nobody applies
emerging_tech
cone
ember-fill
black
spatial-parallax
aims forward, fires, a node blooms ahead
ember cone / divining spire, apex forward; laser-fires a beam forward that spawns the next node (a new shape blooms where it lands)
Backstory: Fires at the future; spawns what's next before everyone catches up.
Defeats: the wait-and-see
tm-mark
real ExtrudeGeometry TM mark; summoned at every open, coalesced-into at every resolve; sits at each character's heart
desaturated/broken dead-grey wireframe forms that glitch, crumble, ember-burn-out; appears in the legacy beat and is dissolved/overwritten by the character's power
dark humanoid astronaut silhouette rimmed in glowing brand light (same light texture as the shapes); visor lit by the Sigil; ember drift; the big floating TM as the north star