| # | Beat | Timecode | Motion | Logo | Audio | VO / on-screen |
|---|---|---|---|---|---|---|
| 1 | open | 0–7s | spatial-parallax | icon·white-knockout | ♪ — | All the marketing leads to one moment: the shelf, where your packaging makes the last pitch alone. on-screen: The shelf is the final pitch |
| 2 | legacy | 7.0–14.0s | crossfade-8f | icon·wireframe | ♪ — | The old way was guessing in a quiet studio what would pop on a loud, crowded shelf. on-screen: Old way: guess what stands out |
| 3 | teach | 14.0–21.0s | kinetic-build | icon·wireframe | ♪ — | Step one, we capture the actual shelf, the competitors, the lighting, the clutter you're fighting against. on-screen: Step 1: photograph the real shelf |
| 4 | teach | 21.0–28.9s | kinetic-build | icon·wireframe | ♪ — | Step two, we composite the new design straight into that shelf photo with an image model, so we judge it in context. on-screen: Step 2 |
| 5 | teach | 28.9–35.9s | kinetic-build | icon·wireframe | ♪ — | Step three, we run an attention check to see what the eye hits first in that busy frame. on-screen: Step 3: model the first-glance read |
| 6 | teach | 35.9–42.9s | kinetic-build | icon·wireframe | ♪ — | Step four, we generate the few variants that survive the glance test and skip the dozens that wouldn't. on-screen: Step 4: build the variants that win |
| 7 | proof | 42.9–48.9s | receipts-count | icon·wireframe | ♪ — | We show the design photographed on a real shelf next to the competition, not floating in white. on-screen: Receipts: read in the wild |
| 8 | futurist | 48.9–54.9s | spatial-parallax | icon·wireframe | ♪ — | Soon you simulate the full aisle and test a design against it before a single unit is printed. on-screen: Next: test the shelf before you print |
| 9 | resolve | 54.9–61.699999999999996s | coalescence | stacked·white-knockout | ♪ swell | Before your next packaging sign-off, composite it onto a real shelf photo and judge it honestly. That's the step. on-screen: Mock your pack on the real shelf |