Social — W38 Fri — Temerarii Media Back Office

postW38-Fri-social-3kindSocialweekW38dayFridate2026-09-25campaignlongform-youtubecadence5/day floor × 9 channels

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Output-policy spec format · dimensions (asset_specs.output_policy)

formatnative cut · 9:16 · 1:1 · 16:9 dims1080×1920 · 1080×1080 · 1920×1080 cadence5/day floor × 9 channels

Channels 9 destinations

TikTokInstagramLinkedInX/TwitterFacebookThreadsPinterestBlueskyYouTube

This post a distinct social asset — its own angle, storyboard, and cuts

social-W38-Fri-3

5-distinct-social/day · 9:16 master → 1:1 / 16:9 cuts per channel

Channel-cuts this asset → 9 native captions (one master · per-platform aspect+copy)

Channel	Native caption
Tiktok	PR is not blasting one release to a thousand reporters. Read what each one covers and pitch the angle that fits their beat. (AI-assisted) #publicrelations #pr #mediarelations
Instagram	A pitch to everyone is a pitch to no one. Read their beat. Pitch the angle that fits. Lead with their reader. #pr #publicrelations #mediarelations #communications #marketing
Linkedin	PR earned its bad reputation through the blast: one press release to a thousand reporters, praying one opens it. A generic pitch to everyone is a pitch to no one. The better approach reads what each reporter actually covers and pitches the single angle that fits their beat, framed around why their reader would care, not why your company is excited. A model can read a reporter's recent pieces fast, but you write the pitch. A clip fades; a reporter who trusts you opens the next email. Tailor one pitch to one beat this week.
X	PR is not blasting one release to a thousand reporters. Read each one's beat, pitch the angle that fits, lead with their reader. Method:
Facebook	PR got its bad name from the blast: one release to a thousand reporters. Instead, read what each reporter covers and pitch the one angle that fits their beat, framed around their reader. Comment for the pitch framework.
Threads	PR is not blasting one press release to a thousand reporters. Read what each reporter actually covers and pitch the single angle that fits their beat. Lead with why their reader cares, not why your company is excited. A reporter who trusts you opens the next email. That is the asset.
Pinterest	Public relations guide: how to pitch reporters by reading their beat and matching one angle to their coverage, framed around their reader. Build relationships, not blasts. PR tips, media relations, communications, marketing.
Bluesky	PR is not blasting one release everywhere. Read each reporter's beat, pitch the angle that fits, lead with their reader. Method:
Youtube	PR That Lands: Match the Story to the Beat, Lead With Their Reader PR earned its bad name from the blast: one release to a thousand reporters. This covers reading what each reporter actually covers, pitching the single angle that fits their beat, and framing it around why their reader cares so a clip becomes a relationship that opens the next email. Public relations, media relations, communications. AI-assisted production.

Composition layer × scene 9 scenes · this post's OWN storyboard (distinct per asset)

#	Layer (comp_id · still · tier)	Beat	Timecode	Motion	Logo	Audio	VO / on-screen / caption
1	still pending matches intent shared field signature-3d	open	0–6.6s	spatial-parallax	icon·white-knockout	♪ bed_in	Old way: PR meant blasting one press release to a thousand reporters and praying one opened it. on-screen: PR was a blast and a prayer
	expected on screen: red ground · torus hero in the shared Signal Field · Nuntius leads · node-graph · spatial-parallax · icon·white-knockout logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual node-graphshape torusground redtreatment white-knockoutmotion spatial-parallaxpower summoninstrument summon→PR was a blast and a prayer
2	still pending matches intent shared field signature-3d	hook	6.6–15.0s	kinetic-build	icon·white-knockout	♪ node_lock	Here is why it failed: a generic pitch to everyone is a pitch to no one, so it died in the inbox. on-screen: Generic pitches die in the inbox
	expected on screen: red ground · torus hero in the shared Signal Field · Nuntius leads · mark · kinetic-build · icon·white-knockout logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual markshape torusground redtreatment white-knockoutmotion kinetic-buildpower laser-lockinstrument laser-trace→Generic pitches die in the inbox
3	still pending matches intent NumberedList template	teach	15.0–21.6s	kinetic-build	icon·liquid-chrome	♪ node_lock	New way: read what each reporter actually covers, then pitch the one angle that fits their beat. on-screen: Match the story to the beat
	expected on screen: red ground · a NumberedList panel over a dimmed Signal Field · Nuntius leads · node-graph · kinetic-build · icon·liquid-chrome logo · caption bottom-left spec (the prompt): comp_id NumberedListvisual node-graphshape torusground redtreatment liquid-chromemotion kinetic-buildpower morphinstrument morph+laser→Match the story to the beatcurate items, nodes
4	still pending matches intent ComparisonTable template	proof	21.6–28.6s	receipts-count	icon·white-knockout	♪ node_lock	Now the pitch lands as a story they would already want, not a press release they will delete. on-screen: Pitch fits, reply rate climbs
	expected on screen: red ground · a ComparisonTable panel over a dimmed Signal Field · Nuntius leads · receipts · receipts-count · icon·white-knockout logo · caption bottom-left spec (the prompt): comp_id ComparisonTablevisual receiptsshape torusground redtreatment white-knockoutmotion receipts-countpower receiptsinstrument spotlight→Pitch fits, reply rate climbscurate colA, colB, rows, statsLabels
5	still pending matches intent TerminalRun template	diff	28.6–35.9s	crossfade-8f	icon·liquid-chrome	♪ node_lock	A single clip fades. A reporter who trusts you opens the next email, and that is the real asset. on-screen: Coverage vs the relationship
	expected on screen: red ground · a TerminalRun panel over a dimmed Signal Field · Nuntius leads · code · crossfade-8f · icon·liquid-chrome logo · caption bottom-left spec (the prompt): comp_id TerminalRunvisual codeshape torusground redtreatment liquid-chromemotion crossfade-8fpower morphinstrument morph→Coverage vs the relationshipcurate codeLines
6	still pending matches intent ChecklistCard template	teach	35.9–41.8s	kinetic-build	icon·white-knockout	♪ node_lock	Teach the rule: open with why their reader cares, not why your company is excited. on-screen: Lead with their reader, not you
	expected on screen: red ground · a ChecklistCard panel over a dimmed Signal Field · Nuntius leads · node-graph · kinetic-build · icon·white-knockout logo · caption bottom-left spec (the prompt): comp_id ChecklistCardvisual node-graphshape torusground redtreatment white-knockoutmotion kinetic-buildpower morphinstrument morph+laser→Lead with their reader, not youcurate items, nodes
7	still pending matches intent KpiGrid template	proof	41.8–48.099999999999994s	receipts-count	icon·liquid-chrome	♪ node_lock	The reporter's reader is the hook, because a reporter only cares about what their audience will. on-screen: Their reader is the hook
	expected on screen: red ground · a KpiGrid panel over a dimmed Signal Field · Nuntius leads · receipts · receipts-count · icon·liquid-chrome logo · caption bottom-left spec (the prompt): comp_id KpiGridvisual receiptsshape torusground redtreatment liquid-chromemotion receipts-countpower receiptsinstrument spotlight→Their reader is the hookcurate kpis, statsLabels
8	still pending matches intent ListCard template	step	48.1–55.1s	kinetic-build	icon·white-knockout	♪ node_lock	Your step: pick one reporter, read three of their pieces, and write one pitch that fits their beat. on-screen: Tailor one pitch to one beat
	expected on screen: red ground · a ListCard panel over a dimmed Signal Field · Nuntius leads · pipeline · kinetic-build · icon·white-knockout logo · caption bottom-left spec (the prompt): comp_id ListCardvisual pipelineshape torusground redtreatment white-knockoutmotion kinetic-buildpower throwinstrument laser-trace→Tailor one pitch to one beatcurate items, stages, steps
9	still pending matches intent shared field signature-3d	resolve	55.1–62.4s	coalescence	icon·white-knockout	♪ bed_out	Now PR is a relationship, not a blast. The Big T-M pitches the story they actually want to tell. on-screen: PR as a relationship
	expected on screen: red ground · torus hero in the shared Signal Field · Nuntius leads · coalescence · coalescence · icon·white-knockout logo · caption bottom-left spec (the prompt): comp_id shared Signal Fieldvisual coalescenceshape torusground redtreatment white-knockoutmotion coalescencepower coalescenceinstrument coalescence→PR as a relationship

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