Sales / promotion campaigns — ICP-targeted, calendar-timed

W31–33 (Aug 2026) — timed to the Delete Act broker-processing date (Aug 1 2026) + the CA enforcement news cycle

The forcing function is dated + public; the headline does the demand-gen, we supply the affordable fix the giants won't

Compliance-exposed consumer brands

SIE (app.siedata.dev)

Consent infrastructure priced for you — turn a data-rights request into first-party intent you own

Case-Study Drops (W30–33) carry the proof; always-on Insights run consent/data-rights plays that week; email declared-intent capture → SIE sequence

W38–39 (already a calendar campaign) + always-on Performance plays Q4

Post-cookie measurement gap is acute; we show attribution run on ourselves (GA4 + UTM spine) as the receipt

Growth-stage brands with broken attribution

Performance pillar + the content machine (the measurable stack)

Tie every dollar to a result — a first-outcome conversation, one number to move

W38–39 Performance campaign is the spike; Case-Study Drops feed proof; the Lab dashboard demo is the live artifact

W38–39 Thu/Fri — a paid-media + marketplace spotlight that fills the DTC/e-commerce gap (the Performance pillar's advertising · marketplace · copywriting sub-services, surfaced as their own moment): ad-account structure before/after · creative-testing variant lift · marketplace-listing (Amazon/Shopify) optimization · cost-per-result before→after. Self-proof OK where no client data. Catches the paid-media-dependent buyer who doesn't know we optimize that channel.

Q3 Hub-Launch (W27–29) + ongoing Strategic-Relations cadence; Texas (SA–ATX) workshops Q3–Q4

Hub launch + live Lab walkthroughs are the credibility proof; workshops put the staff-training pillar in market

Neutral-builder partners (agencies / platforms / Texas + national operators)

The Lab (temerarii.xyz) + the 8 pillars

A neutral builder with range — white-label creative+data+dev, no ad-business conflict

Hub-Launch (W27–29) content + Strategic-Relations pillar (W46–47) + each workshop gets a 2–3 wk promo lead-in

2–3 week promo lead-in before each Q3–Q4 workshop date

Events convert mid-market faster than cold outbound; the workshop IS the proof

All segments (local trust anchor → national)

Staff-training pillar (learn-by-doing labs) + the Lab

Come build it live — a working AI/GTM play you leave with, run on your own data

Staff-Training pillar (W50–51) + a dedicated promo burst before each event date (email + social + local)

W42–43 (Oct) — after the Case-Study drops land third-party proof, before year-end planning

Enterprise buys on scope + receipts; the IT/dev + Performance pillar weeks + the 35%-YoY operator track are the credibility

Enterprise / scaled DTC + retail

SIE + custom dev/apps + full GTM (the bespoke, done-for-you tier)

Enterprise range without the enterprise drag — a scoped discovery, not a deck

Book a scoped discovery (senior)

Rides the IT&Dev + Performance pillar weeks (Q4 rotation); proof = case studies (W30–33) + the live office/Lab as the working artifact

W40–41 (Oct) lead-in → peaks at Small Business Saturday (W48, Nov 28) — the SMB-owner moment

SMB converts on doing + on price-fit, not advisory; the workshop + starter package is the on-ramp, distinct from the enterprise scoped-discovery

SMB / local businesses

Seasonal campaign builds + SlotSlot (self-serve) + the Academy + a starter package

Build your holiday campaign in our workshop — leave with a working, on-brand system

Build it in our workshop / grab a starter package

Seasonal run-ahead lane (Halloween/BFCM/Christmas owner-reminders) + Small Business Saturday + Staff-Training workshop promos

W42 (Oct) — aligned to program-launch + grant/initiative timelines; procurement runs long, so brief early

Public-sector buys via a procurement-ready brief, not a sales consult; the operator's municipal-initiatives track + the transparent open office are the proof

Municipal / public sector

Full GTM + content machine (procurement-aware) + reporting + accessibility

Civic campaigns that are measurable, accessible, and transparent — request a capability brief

Request a capability brief (procurement-aware)

Rides Strategic-Relations + the always-on Insights (transparency/accessibility plays); proof = the open, auditable office + a reporting demo

W47–48 (Nov) — timed to Giving Tuesday (Dec 1); lead-in ~4 wk

Nonprofits need budget-fit + reach, not enterprise cost; the give-it-away tools + Community Incubator tie is the authentic proof — distinct from the for-profit pushes

Mission / nonprofits (CSR)

Self-serve + the Academy + cause-campaign builds (discounted/pro-bono lane)

Mission reach on a nonprofit budget — apply for the mission lane

Apply for the mission lane (discounted / pro-bono)

Giving Tuesday seasonal promo + always-on Academy/cause content; proof = the Academy + Community Incubator