Target ICP + the outbound engine

DTC / ecommerce, health & wellness, real estate, financial services (any brand with CA/EU customers — privacy law follows the customer, not the HQ)

CCPA / Delete Act / GPC / ~20-state-patchwork / GDPR exposure with no affordable consent infrastructure

A privacy notice, a data-rights request, or a CA enforcement headline

Consent infrastructure priced for you — SIE turns a compliance forcing-function into first-party intent you own

SIE (app.siedata.dev)

Founder/CEO · Head of Marketing · Head of Growth · Ops/Compliance lead

Brands spending on paid with post-cookie measurement gaps

Spend they cannot tie to revenue; walled gardens grading their own homework

A quarter of flat ROAS, a cookie-deprecation scramble, an agency that over-promised

Tie every dollar to a result — the measurable stack, minus the hype

Performance pillar + the content machine

Head of Marketing · Head of Growth · Founder

Agencies, platforms, and Texas + national operators wanting range without an in-house build

Need a builder with creative + data + dev range and no ad-business conflict

A client ask outside their lane; a platform integration need

A neutral builder with range — we run it in public, on ourselves, first

The Lab (temerarii.xyz) + the 8 pillars

Agency owner · Partnerships lead · Platform BD

Large e-commerce + retail brands at scale (the Grunt Style-type — Dom drove 35% YoY there)

Compliance + attribution + creative volume across many channels; expensive tooling + slow agencies

A privacy mandate, an attribution overhaul, a creative-throughput crunch, a platform migration

Enterprise range without the enterprise drag — SIE + custom dev + the content machine, run on ourselves first

SIE + custom dev/apps + full GTM

VP Marketing · Head of Growth/RevOps · Director of Ecommerce · CMO

Retail · food/bev · service · local shops (the seasonal-promo audience — incl. the SA–ATX corridor)

Need timely campaigns + presence but priced out of agencies; no time to DIY well

An upcoming holiday/season, a slow month, a competitor out-marketing them

Run-ahead seasonal campaigns + a self-serve machine + a free consult — agency-grade, SMB-priced

Seasonal campaign builds + SlotSlot (self-serve) + the Academy + a starter package

Owner/operator · Marketing manager · GM

City initiatives, civic programs, public-awareness campaigns (Dom's municipal-initiatives experience)

Public-awareness reach + reporting under procurement + accessibility + transparency constraints

A program launch, a public-awareness mandate, a grant/initiative timeline

Civic campaigns that are measurable + accessible + transparent — built by an operator who's done public work

Full GTM + content machine (procurement-aware) + reporting

Program director · Comms/PIO · Initiative lead

Nonprofits + mission-driven orgs + the CSR arms of brands (ties to Community Incubator)

Big mission, thin budget + team; need reach + donor/awareness campaigns without enterprise cost

Giving Tuesday / a campaign push / a grant cycle / a CSR initiative

Mission reach on a nonprofit budget — give-it-away tools + the Academy + cause campaigns

Self-serve + the Academy + cause-campaign builds (discounted/pro-bono lane)

ED · Development/Comms lead · Program manager